New radio show explores the American dream of being the boss
Do I have what it takes to own my own business? What business
might be right for me? What does it cost? What does it involve?
A new Boston-based radio show entitled "Let's Talk Franchising"
debuts on WBIX-AM 1060 and explores the maze of business
ownership opportunities. The program is on Monday evenings from
6:00 pm to 6:30 pm. In addition to airing on WBIX-AM, 1060 on
the radio dial, the show is "streams" live from the stations
website www.WBIXonline.com. The show is hosted by Jim Coen, a
seasoned franchise veteran of more than two decades. Coen is on
the board of the New England Franchise Business Network and
recognized as an authority of all aspects of franchising. He is
the President of Franchise Perfection, a franchise brokerage and
consultancy headquartered in Boston. The program includes
insights and interviews with top franchisors from around the
country. Initial shows will showcase franchises such as: Big
Picture Framing; Charley's Grilled Subs; CartridgeWorld, Action
International and Kabloom. Key resources to the franchising
community will also be featured including National Franchise &
Business Opportunities Show in partnership with the City of
Boston, at the Bayside Expo Center and Steven V. Dubin of PR
Works, a public relations and advertising firm. The show also
includes an interactive segment called "Weekly Mail Bag" that
addresses questions from listeners.
"Admittedly, franchising is not for everyone," says Coen,
President of Franchise Perfection, sponsors of the event. He
added, "While franchising is a safer way to start a business, no
one should buy a franchise without doing their homework. The
show is a good start to that research process."
Outsourcing, layoffs, reaching the glass ceiling, rising home
equity, historically low interest rates and an emerging economy
have helped increase the popularity of franchise businesses in
New England. Franchising more than ever before, has an
unprecedented opportunity to make a major positive impact on New
England's future economy. The recent study conducted by
PriceWaterhouseCoppers on behalf of the International Franchise
Association (IFA) found that in New England over 750,000 jobs
are a result of franchising, the total output is over 70 Billion
dollars a year, and there are over 32,000 franchise
establishments in the six New England States that comprise 40%
of all retail sales. There are more than 3,000 franchise
businesses to choose from in the US, priced as low as $25,000 to
more than $1 Million. For more information about "Let's Talk
Franchising", please contact Jim Coen, Franchise Perfection,
877-469-3002 or visit www.FranchisePerfection.com.