Duplication In Network Marketing
If you're involved in any MLM/Network Marketing program the key
thing to remember is duplication. The thing to remember is that
if it's not duplicatable; your downline may not be able to do
it. I know it's easy to think your skill set can be done by
anyone, but the truth is, it may not be. I would guess that the
majority of the people you'll talk to and bring into your
organization will be totally new to this industry and that's
fine. We were all new at one time and we need to remember that.
Let's go over a few Do's and Don't's
Do's
Do teach that they need to let their friends and family know
what they're doing. There may be some people they don't want to
tell until they reach a certain point because of the following
Do.
Do teach them not to let their friends and family discourage
them. This is probably the most important thing to teach a new
person. It's been said that more people drop out of MLM or any
business because someone talked them out of it. These are the
same people who sit at home and watch TV while complaining that
they're broke and refusing to do anything to change it. Always
remember and teach your downline to remember that if ANYONE has
succeeded at ANYTHING, they can too!!!! All it takes is doing
the same things they did to succeed.
Do teach them how the compensation plan works. They need to know
how to get paid and they need to be able to explain it to
others. The simplest plans are if you get X amount of people who
get X amount of people, and you all make X amount of sales each
month, you'll make X amount of money each month. Geometric
growth can really add up.
Here's an example. You recruit 6 people who recruit 6 people
(36) who recruit 6 people (216) who recruit 6 people (1296) who
recruit 6 people (7776) who recruit 6 people (46,656) and
everyone makes enough sales to generate $5.00 in upline
commissions you would earn 233,280 bucks a month. This is just
an example of course, since not all of them will recruit 6
people who make $5.00 in upline overrides etc and not all plans
will use this formula. You will have to modify this to fit your
comp plan. The simple fact that not everyone will find those 6
leaders is why most big money earners tell you to recruit as
wide and fast as possible. 6 people doesn't sound like many but
the reality is the bigger the entry price is and the more sales
they'll need, the harder it'll be to find those 6 leaders. But
don't stop at $5.00 in upline overrides. Teach them that
customers come and go and to keep making sales.
Do provide support for them and teach them to provide support
for their downline. It saddens me to receive an e-mail from an
agent in someone else's downline who can't reach their sponsor.
I help when I can and refer them to forums, websites etc when I
can't.
Do remember that this industry is the greatest chance for an
average person to reach whatever level of success they want to
achieve. There is no job or normal business that provides the
financial and time freedom possibilities that MLM does.
Do teach them to buy a domain and either frame it or forward it
to their company page. If their URL has a "?" or id code, the
chances of someone typing the incorrect code is pretty good and
gets better the longer that code is. Besides, you can get a
domain for about $10.00 or less a year and the frame or
forwarding service is usually included. The company I promote
offers domains with URL forwarding and e-mail forwarding for
$9.75 a year and tech support is great.
Do teach them to buy business cards and pass them out when it
fits and keep a supply on hand at all times. If your company
doesn't offer business cards, they can be ordered through a
local store or vistaprint.com.
Do teach them to create a profile page (also known as face page)
on a site such as www.PowerfulIntentions.com and ideally use a
domain with their name in it to point to it. I was lucky and my
name was available but even if yours/theirs isn't, there are
still options if you're creative. This is still a relationship
business and regardless of whether or not they'll be using the
internet to prospect, they need a place to let others know who
they are and what they're doing. Most people should be careful
of how much personal information they put on the page for safety
reasons i.e. don't put driving directions or that you live alone
unless you think about the possible ramifications. My life is
pretty much an open book, but I'm aware of the possible downside
of revealing as much as I do.
Do teach them to get a second bank account for their business
and put a set amount of money in it each month for advertising,
leads, tools and deposit their commission checks there until
they reach their goals. Reinvestment is key to succeeding. If
you need to "borrow" from this account, pay yourself back with
interest. If you want to get crazy, use the same interest that a
check cashing/payday advance loan place charges, usually $20 per
$100 per payday.
Don't's
Don't try to reinvent the wheel. This is a tough one for most
people. I know it was for me. But it's in your and their best
interest to use the proven things that got you and your upline
to where they are. I'm not saying to never try new things; but I
am saying to use the tools that are proven and test the tools
that you find before recommending them to anyone. Just because
an ebook tells you to do something, doesn't mean it will work.
The internet is a rapidly evolving thing and what worked last
year, may not work today and some things will always work.
Don't teach anyone to do TV ads, Billboards or similar big
ticket things until they are making a lot of money and maybe not
even then. Remember that most people will only join you if they
believe they can do the same things you do and most people can't
afford to start out buying a billboard or a spot on primetime.
Don't teach anyone to hound anyone. It's the fastest way to lose
friends. It's one thing to mention it from time to time and when
someone asks what you're doing to say you're still doing the
online business and getting closer to retirement but it's
another thing to call them every week and say "Are you ready to
start your home business yet?" The later is the reason so many
people have caller ID. Not to mention, there's too many ways to
find people who are interested. You can generate your own leads
via the internet or newspaper ads or buy them from a reputable
source. (See Resource Link Below)
Don't bother with paid sign-ups. I have yet to find anyone who
has consistently made them work or had good things to say about
them. Maybe they work for some people, but we're looking for
duplication.
Don't try to build anyone's business or tell them you will. This
will only create a group of people who expect you to do their
work for them. By all means help them, answer questions and be a
good sponsor but DON'T tell them you'll do all the work. The
only exception to this is if your payplan has spillover and even
then they'll still need to work but as you also work, some of
your people will also payoff for your downline. For a better
example here's a company that has spillover (See Resource Link
Below) Always remember that if no one did any work in a
spillover company but the top person he or she would die trying
to fill a low level.
I know that this article doesn't cover all of the do's and
don't's but it'll get you started and hopefully prevent you from
making a time wasting mistake.