How To Get An Avalanche Of Free Publicity For Your Home
Business!
There are many ways you can get tons of free publicity in the
form of write-ups in magazines, newspapers, and even radio and
TV. And sometimes you can turn family events into human-interest
stories that editors like and will publish in their magazine and
newspapers.
One way is to compose a printed news release on your product or
service, but include a story involving your family into the
release. Write the release like a news article in a newspaper.
Tell who, what, when, why, and how interested people can benefit
from your product. Avoid hard selling copy --- just give the
facts, and if you can weave in an interesting story in the
process, all the better.
For example, I am a musician with a line of products in the
music educational field. Years ago I created a giant musical
staff out of plastic and turned it into a game that kids could
play on the floor. In the news release about it, I told how my
own kids used it, and included some dialog between them:
"That's a whole note!" exclaimed my daughter Kendra.
"Is not! It's got a stem, and whole notes don't have stems" my
son Kurt corrected her.
"Is too!"
"Is not!"
"Is too!"
"Is not!"
"Oh...what's a stem, Kurt?"
"It's the line coming down from the note head, stupid."
"I am not stupid!"
"Are too!"
"Am not!"
Finally Mom intervened before an all-out war broke out. But
henceforth and evermore both of my kids knew the difference
between a whole note and a half note. For some reason, editors
found that little story amusing, and wrote up the story pretty
much as I sent it in. They also included information on how
interested parents could get a "Giant Staff Game" for their own
kids, and as a result we got orders from all over the states and
some foreign countries from both parents and schools. It was
written up in House Beautiful, Better Homes & Gardens, plus many
music magazines and teachers' journals.
This was not just a one-time fluke, either -- over the years we
received news write-ups galore in everything from the Wall
Street Journal to Popular Mechanics -- all related to our
product, but written in a way to make editors smile and then
decide to publish the release in their publications.
Can you do the same? Think about the funny little incidents in
your family life, and then think of ways you can work that into
a news release about your product or service.