What She's Got: Five Essential Traits of Web Wonder Women
Businesswomen, especially those women who own their own web
based businesses, possess characteristics that help them
succeed, sometimes despite long odds. Lynne Klippel spent the
last year interviewing twenty- six of the internet's most
successful women and uncovered a list of those traits that are
crucial for success as an entrepreneur.
In her research, Klippel learned that women start web based
businesses for one primary reason: FREEDOM. They are hungering
for the freedom to set their own schedules, get away from
corporate politics, and create financial security for themselves
and their families.
The women who are successful with a internet based business
brings share five key traits:
* Decisiveness- successful women learn to make quick, yet wise
decisions. Dr. Jeanette Cates, of TechTamers.com suggests that
women strengthen their ability to decide quickly by ordering
from a menu within 30 seconds. Since things move quickly on the
internet, a woman with a business there needs to be comfortable
and confident in making quick decisions about joint ventures,
products, and services. Woman who procrastinate rarely succeed
in an online business.
* Joy- a successful businesswoman loves her work and is
passionate about her customers, her product or service, and
growing her business. She loves to serve and knows how to create
joyful relationships with her customers. Alicia Smith of
DiscNinja.com calls her customers once a year to ask for
feedback and build a warm rapport. Many of the other women send
regular ezines, blog, and hold live events to bond with their
customers and create long lasting, personal relationships with
them. Women who are passionate about their work enjoy it and
find it easier to spend the time required to build their
business.
* Delegation skills- Alexandria Brown, the Ezine Queen, shares
that her business success is closely linked to her ability to
delegate so she can spend the majority of her time working from
her strengths. When she stopped doing everything by herself, her
productivity and profits soared. In fact, 100% of the women
interviewed in this study said that could not be successful
until they learned to delegate tasks.
* Love of learning- all the women interviewed in this study
mentioned that they constantly sought opportunities to learn new
skills and to grow. Continual learning is especially important
in the on line community since technology continues to evolve at
a rapid pace. The majority of the women listed seminars,
conferences, teleclasses, discussion groups, and on line
learning communities as their sources of new information.
* Relationship building- Jenny Hamby, of Hamby
Communications.com, builds her business by building new
relationships. She frequently attends conferences and seminars,
where she makes it a point to listen carefully and ask new
acquaintances how she can help them out. This technique leads to
referrals and a growing customer base.
What about you?
Do you have what it takes to become successful in an online
business?
If you are dreaming of your own web based business and the
freedom it would bring you, remember these words from Barbara
Drazga, owner of several web based businesses, "We all start at
the same place, the beginning. It's what we do afterwards that
makes all the difference."
For more information, inspiration, and encouragement from real
women who've made it big on the internet, go to
www.WebWonderWomen.com. Lynne Klippel is an author, talk radio
show host, and champion of women's success.