The Art Of Creating Perceived Value ? What Every Info-Product Creator And Reseller Must Know Before

I?d like to ask you a question - how many ?how-to? type info-products have you purchased in recent times? Go ahead and think of your last purchase. What was it that made the blood rush to your head and click on the buy button? I?ll tell you exactly what it was ? a very important concept called ?perceived value?. Simply put, the benefits that the product offered was more valuable to you than the sum of money needed to acquire it. Congratulations?you?ve just stumbled upon one vital ingredient of the marketing mix. This article will demonstrate a few key ways of building perceived wealth to that ?blood-rush to the head? point where your prospects are simply unable to pass up your offer. We?ll tackle perceived value in both info-product creation and resale rights offers separately. Info-Product creators pay close attention to these tips ? they really can do wonderful things to your sales. The most important thing you need to know is this ? ?perceived value is created during the actual research and production stage of your info-product?. That?s right ? it isn?t built in to the sales page at the end?sure your copy needs to be crisp and attractive but you need to build in the perceived value as you develop your product. How can you do this? Simple ? get into your potential customers minds. Attend discussion forums where your prospects are and note down what the burning issues are. Then find solutions for those issues. Is there a quality resource that already exists in the area that you?re creating your info-product on? What do people say about it. Ask yourself??What can I add into my info-product that no-other resource in this field covers?. To illustrate my point, one of my recent releases was an all inclusive resource called The Complete Info-Product Creation Toolbox. There have been some real best-sellers out there showing people ?how to create an eBook in X days? and so on, a couple of them being quite good in fact. However I noticed one thing in even the best of them ? they only gave advice. Every time the info-product creator needed to get hold of software, for example to create PDF files or add audio onto their site, the book would point it?s affiliate link to a recommended resource ? so much so that the reader had to end up paying an additional $150 or so to do everything the books suggested. There was my opening ? When it came to producing The Complete Info-Product Creation Toolbox, I immediately scooped up the master rights to several resources and software that every info-product creator needs in addition to the basic ?how to? info, and included them as part of the package. The result? Instant perceived value. What do you think most potential info-product creators would prefer ? a ?how to? eBook, or a ?how to? ebook plus all the software needed to get started? Pretty obvious isn?t it. Here?s another method of creating instant perceived value if you?re an info-product creator. Throw in unique bonuses that your prospects just can?t get anywhere else. Get this right and not only can it be the difference between a hit and miss sale, but some customers may buy your product especially for the bonus ? if it?s something so unique and valuable that they haven?t seen elsewhere. Now I?m not suggesting you spend a week of 12-hour days slugging away to product the ?bonus of the decade?. No, you simply have to identify your customer?s needs and figure out what other information you could provide that will clinch that sale for you. That bonus could come by way of a high-power special report or perhaps even a piece of complementary software that could benefit the user. Now let?s talk a little about perceived value with resale rights. Resale rights are an increasingly competitive market ? more and more resellers are entering the arena, selling the same products to the same potential customers. What are you going to do to create perceived value when you?re selling the exact same product as everyone else? It?s simple ? add so many exclusive bonuses to your offer that your prospect immediately sits up and takes note. Let me be quite candid ? the majority of resellers do the following: buy resale rights, upload to website to sell, get disappointed with level of sales. It?s all rather mechanical, and many do the same thing over and over again. Now for those with a huge opt-in list that may work fine. But a lot of resellers simply don?t have that list muscle to generate sales. Hence most resellers make little more than a trickle of sales, no matter what resale rights products they try to sell. So that means resale rights cant be profitable yes? No! Some resale rights products are top quality and have a potential market of millions. Here?s the top two things that resellers must do to create perceived value and boost their sales. First, differentiate from the crowd ? create a ?unique selling point? that is not available anywhere else. Instead of just uploading your resale rights products as soon as you purchase, why not add to the offer by throwing in some alluring bonuses? What other resale rights products do you have that will ?compliment? your featured product. If you?ve been online for some time you probably have a library of resale rights products that you can offer. The second thing you can do to add perceived value is tweak the sales page a bit. Some resale rights products have questionable sales copy (even if the product is great). This is wonderful news for you ? get in there and make it better. Much better. I assume you read your resale rights products before selling?so what benefits most impressed you about the product? What about the format and graphics of the product ? can you create ?instant perceived value? by improving these? These adjustments should take no more than a day, yet the positive benefits will be clearly seen through increased sales of your resale rights product. Try it, you may just surprise yourself. Hopefully you now understand the importance of creating a high level of perceived value in the minds of your customers and prospects. When you think about it, we live in the internet age where online information is available everywhere ? much of it free. What?s the difference between your prospect choosing between your product, a competitors product or free info? Give me a P. Give me an E. Give me an R?. ----------------------------------------------------------------- ---- Over $3000 Of Unseen And Exclusive Resale Rights Products, Private Label Rights, Niche Product Master Rights & Much More For Just A Few Dollars. 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