How To Create And Market Your Very Own High-Profit Info-Products
To Create Income Streams That Will
Prestige, wealth and future prosperity. These are just three of
the benefits that go hand in hand with owning the rights to your
very own info-product. The good news is that there are lots of
individuals out there who have created nothing short of a
fortune just by writing a good, functional eBook ? and then
using ePublishing channels that are widely available to everyone
(with a PC and internet connection) to sell to thousands of
customers. Think you can?t do the exact same thing? Read on and
you?ll discover that creating and selling your info-product
successfully can be as easy as one-two-three.
It all starts with an idea. There are several ways of coming up
with an idea for an information product that sells well. Is
there some area of expertise that you can write about? Perhaps
an occupation or hobby ? you would be genuinely surprised at how
much information is inside that head of yours?information that
other people would pay top dollar to access. An alternative to
this is finding ?hot topics? that have markets of potentially
millions of people. How do you find what these hot topics are?
Take a quick peek at Amazons best-sellers and you have your
answer. Remember ? you?re going to put a lot of effort into your
information product ? so it?s vital that you research the
potential market before expending a lot of your energy and time.
It?s a real blow to your spirits to give everything to a project
only to find out no-one aside you has any interest in it.
Once you?ve done the research and you?re convinced that once
your swanky new info-product is released there will be a
stampede of customers waiting to buy, you?re ready to actually
create the product. Sounds daunting? Well it?s not really that
difficult. First you?ll want to create a domain name (your book
name) and find hosting for it ? these days you can get a domain
name for the same price as a McDonalds happy meal (although
granted, you?ll miss out on the toy). The domain?s main page
will be your sales page ? highlighting the benefits of your
product and then taking you onto a secured payment site where
your customer can pay using a credit card.
Now you?re ready to create your actual book ? of course the
length of the book will depend on the topic and other factors. A
book on ?Every Internet Marketing Technique In The World? will
probably be significantly more bulky than a book titled ?How To
Make Wine From Home?. These days you should look to get your
eBook into PDF format (recognised as the best format for
creating professional electronic books). In the early days of
info-product creation, a PDF eBook would cost several hundred
dollars to produce ? but these days it?s possible to get hold of
software that will spit out perfect PDFs in minutes. You simply
create your book in word and let the software do the rest (I am
assuming you don?t have a few hundred bucks spare to get hold of
a copy of Adobe Writer here).
Great, you?ve created your eBook ? very soon you?ll be able to
start receiving orders. But first you need to create your sales
page. This is as crucial as making a high quality information
product. Why? Because if your sales page is poor you?re finished
- even if you wrote the best book in the world.
Entire books have been written on creating effective sales pages
but a couple of simple points should be held in mind when you?re
creating your sales page. For instance, communicate the benefits
of your info-products, not just the features. You want to
demonstrate to people just how your product will make their
lives easier. Your sales page should have a very captivating
message ? one that compels the reader to move onto the bulk of
the sales letter.
Write the sales page with enthusiasm (not hype) and urge them to
take action once they reach the end of the letter. If they
leave?they probably wont return. You must try and capture the
email address of your visitors ? that way you can offer a
newsletter and keep your offer fresh in their minds. It?s also a
proven fact that customers are far more likely to buy from you
after seven contacts than after just one (it takes at least that
long to establish trust). Spend a lot of time crafting your
sales letter ? it is the difference between a gained and lost
sale.
Now days it?s customary to have reasonably good cover graphics
(an eBook cover/banners) and you have three options here. First
learn how to create covers yourself (this can take a long time
if you?ve never tried this before. Second, you can purchase
click-and-point software to create good looking covers for you ?
a great option as you are able to make perfect covers that are
unique to your info-product. Finally, you can hire someone to
design professional covers and graphics for you. Be warned
however, this can be expensive and may not suit everyone?s
budget.
You?ll also need a way of accepting payments online ? this is
not nearly as scary as it sounds because with third party
processors such as Paypal you can accept credit card payments in
minutes. They handle everything ? accepting the payment on your
behalf and you simply give them a small commission on the value
of the sale. It costs nothing to set-up with Paypal and it?s one
of the best option for new info-product creators.
Now that everything is set-up there?s the small matter of
marketing your new info-product. How does one sum up
info-product marketing strategies in one paragraph? It?s just
not possible, but again this is critical to your success. Once
you know the blueprint for marketing your info-products you can
implement it again and again to make a stream of cash over and
over again with each new product that you release. The
blue-print involves using a very special mix of techniques using
article postings (like this one), ezine advertising, online
forums, pay per click and affiliate marketing. Get this right
and your info-product will enjoy success and profits for many
years into the future.
Just remember ? the first time you create your very own
info-product may well turn out to be a real challenge (but trust
me, you?ll get a lot out of it). Perseverance and faith will win
the day. The second info-product you create will be done in far
less time and will almost certainly yield higher profits. Keep
at it and in a few short months you could have several
info-products, all yielding net profits for you on a monthly
basis ? this is the true secret to creating long term wealth on
the internet.
Good Luck!
-----------------------------------------------------------------
--- The new ground-breaking, all inclusive toolkit that shows
absolutely anyone how to create high-profit info-products from
scratch and sell them by the boatload!
www.global-ebooks.com/infokit.htm (or get it as part of your DRR
Membership Here ? www.digital-resale-rights.com )