The Real Secret To Finding Hot Niche Markets!
Finding a niche market is simple. Finding a PROFITABLE niche
market is a little harder, but it's still easy once you know
what you are doing. Otherwise, you will end up like 90% of the
other niche marketers out there who spend weeks or months on a
niche market only to find out there is no money to be made
there. Luckily I will reveal the secrets to finding a profitable
niche market later in this article.
There are literally hundreds of ways to find niche markets. You
can spend your time searching for popular keywords using tools
such as Wordtracker, or you can walk around your local bookstore
looking for common book topics. I've tried both of these options
when I first got started in niche marketing, and let me tell
you, I lost the most money when I picked a topic that way. Why?
Well, it's simple. Just because people are searching for a
keyword or phrase online or because there are a bunch of hard
copy books on a topic, it doesn't mean those markets will buy
your products online.
Have you ever heard the advice "Target a niche market you are
passionate about"? What a bunch of garbage that piece of advice
is. It doesn't matter how passionate you are about a topic, if
people in that market don't buy products online, YOU WILL FAIL
and fail miserably.
Here are 2 ways to find cash generating, starving niche markets
that you have probably never seen before...
1) Ebay - the unlimited supply of niches. Everyone has heard of
ebay, but few people think to go to ebay to find a niche market.
You would have to be crazy NOT to use ebay to find a market.
This is one of the only places you can go and see exactly what
people are buying in real time. Here is how you do it.
First, go to ebay's main page at www.ebay.com. At the bottom of
the left column of links, click on the link that says "All
Categories". When you get to the next page, click on the link at
the bottom right of the categories that says "See All
Categories".
What you have just done is list every product currently for sale
on ebay, but even more importantly, you can see HOW MANY
products are for sale in each category. There are literally
thousands of categories of niche topics right in front of your
eyes, and you can see how popular each one is in just a couple
clicks.
I just clicked "See all Antiques categories..." and I uncovered
several hundred niche markets within the antiques category.
This is what niche marketing is all about. The category
"Antiques" alone is too broad. If you go after this one, you
will fail, however if you go after a sub niche such as "Asian
antique bowls" or "Antique sterling silver flatware", you
greatly increase your success rate.
Then, go to http://pages.ebay.com/sellercentral/whatshot.html
and see just how flaming hot they are.
2) The next way to find a popular niche market is by going to
the website www.meetup.com. From the homepage, there is a link
that says "Browse All Interests". The website will then list
hundreds of topics in which people signed up to be a part of a
group. It also lists how many people joined each group, or
"niche market" if you will. Who would have thought there would
be a group of over a thousand people crazy about scooters? I
found this niche market under the automotive category.
Using these two methods, you should be able to uncover hundreds
of niche topics to begin targeting immediately. Once you find a
niche market you want to build your business around, the next
step would be to learn how to develop products these markets
will knock each other over trying to buy.