Playing Hookey Can Help- How To Increase Profits and Reduce Overwhelm

Playing Hookey Can Help! A Surprising Secret To Small Business Success Would you like to increase your chances of business success by 350%? The good news is that you can! Before you start working harder or learning the latest business theories so you can work smarter, try something different. You can increase your chances of success by as much as 350% by being more innovative and uncovering dramatically different ways to look at your business and develop your product or service. (***footnote #1) This is good news. Even better news is that one highly effective way to increase your innovation ability is by playing hooky from your normal business activities and learning how to have a Visioning Day. A Visioning Day is a time you set aside to remove yourself from your normal work and home life and expand your personal experiences and your thinking. It is a time where you specifically do not try to answer the challenges you face in building a great business and instead focus solely on developing your ability to listen and engage and innovate. The best Visioning Days are those where you stretch yourself and do something entirely new and different. Taking the time to get new perspective and input, while giving up conscious focus on your business projects, allows your creative mind the input and uninterrupted time necessary to generate new and innovative solutions. Visioning days can help all business people at all stages of business. Sometimes they are even the impetus for starting a successful business. When Frank, a franchise product manager for a major food chain, was layed off, he did not know what his next step would be. His wife, a day spa buff, suggested he take a Visioning Day at a local spa. Although Frank liked the relaxing services at the spa, he was bothered by the lack of business organization and consistent service. The experience got him thinking and he discovered a need within the salon and day spa industry for the kind of pre-formulated manuals and systems he was familar with from worked in franchising. What Frank was able to create was dramatically different for that industry: a computer program and set of manuals that capitalized on the best franchising had to offer, while still allowing individual business owners to remain independent and unique in their vision. Although the content was not particularly different from the franchising manuals that exist in other industries, marketing it to an emerging industry that had little exposure to the ideas was different--different enough to make Frank a wealthy business man in a short period of time. Visioning Days work for small scale operations that are struggling as well as they work for new ventures. Sometimes the worse a situation looks, and the less time and energy you feel you have to spare for a Visioning Day, the more you need one. A few years ago, Edna, a dog breeder and owner of a successful boarding kennel, found herself in a difficult position. Her love of people and of animals had long since been buried under a mountain of work and details to manage. Work that was once a joy had become tedious, a venture that originally provided a sense of freedom had turned into a burden and a trap. Her at home business had turned into an at home monster that was eating away her freedom and her enthusiasm. To make matters worse, business was no longer booming, and in fact, profits and opportunities were starting to decline. Serious financial hardship loomed on the horizon and everything Edna was doing to reenergize sales and save her business was failing. The harder she worked to solve the problem, the worse things seemed to get. What Edna didn