How to Easily Select the Important Photography Category for Your
Home Based Business
You may have already started to make money from your
photography, but if you are still a gifted amateur, then there
are effective methods you can use to kick start your chances of
making a profit. At the present time there has never been more
opportunities for the photographer. New technologies in the form
of digital cameras are changing the face of the industry.
However that has always been the case for photographers, and it
is no reason to get discouraged.
It has never been easier for the amateurs to take their own
photographs. However there are certain circumstances where it is
harder than others. An example here is pet photography. There
are plenty of people living alone, who have pets, and whilst
they can photograph their pets it is far harder to get a
photograph of them with their pets. Advertise locally to take
pet photos, or take a walk in your nearest park and ask people.
If you use a digital camera, you can advertise to people that
not only can they have a copy of their pets, as a photograph,
but they can have it on their desktop as wallpaper. Digital
online printing services will also print the photo on postcards.
Get some done and then post them to friends or relations
overseas. mugs and serve them in your house to pet owners and
see how long it is before someone else wants one.
There are other possibilities, with the tee shirts and mugs,
some people will want their own photographs on a tee shirt with
perhaps their own caption, advertise these services locally
through the means of small ads.
Have some business cards printed, and go and cover local
sporting events and contests, there is always someone without a
camera, especially if they win, they will want a photograph. Or
you may like to consider joining a local society, and
advertising yourself as a photographer, there is nothing as
effective as word of mouth advertising, all the money paid for
advertisements cannot beat it!
Be aware of local activities that take place in your area that
you can capitalise on. Graduations are an occasion when people
wish to have a more formal record. The cost of graduating itself
is so high that what is the cost of a formal portrait in
comparison. Especially if you have a digital camera and have no
film, you can almost use it in a speculative manner. In other
words there are a lot of people together who constitute a
market. If you photograph them all then the chances are that you
will sell about 40% of your work. There is always someone who
has a jammed camera, or in the wrong place, or even proud
grandparents who do not possess a camera.
Not everyone lives down the Road from the Taj Mahal, or
Gracelands, but many of you will live near a landmark that
attracts photographers. Many people will have their cameras but
they will not necessarily be digital. If you have a digital
camera you should be able to show people a photograph they want
in front of something. These photographs, though time consuming
to start with, are a start on the photographic market ladder.
Join a photographic club, and talk to other photographers who
are making money now. Not only will you make contacts, but you
will have the opportunity to refine your techniques. Even in
this digital age, it is vital that you keep abreast with
technology, and you will be able to compare the value of
equipment, that is being used now.
If you have a digital camera, take it in your local nightclub,
there is always one in any time, which are new and trendy, take
photographs of the range of cocktails on offer. Attractive
looking drink will sell better with a photograph, see if you can
sell the photographs, or better still negotiate a price for new
printed menus. Speak with other local businessmen and see if
they can improve their marketing techniques with the use of
photographs. A second hand car dealer can increase his business
potential with the use of photographs.
Remember when you are starting to make money from photography
that you may feel as though you will attract more market share
if you sell your work cheaply. Before you take this strategy
though, think about some of the implications. It will have a
short-term increase that is for sure, but in the long term how
many businesses and families want to hire the cheapest
photographer in town. People know that they rarely get good
quality for super cheap prices and photos,...well, they're
special items to most people. Don't be too expensive but don't
be cheap either!
Your technical ability is sufficient to represent your client