How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing &
The Psychology Of Selling - Part 3
To read the beginning of this special report, you can download
it here: http://www.trafficstrategiesonsteroids.com/popcorn.pdf
Let's continue to discuss the various marketing principles that
are involved in "popcorn marketing":
2. Utilizing (and Creating) the Right 'Frame of Mind'
Having popcorn on it's own may not mean much to people, but
having it while enjoying a movie is something entirely
different. It's this 'frame of mind' that cinemas are taking
advantage of by providing the popcorn when you really want it!
They're selling it when and where you're most ready to buy it.
If they tried to sell you popcorn an hour before or after the
movie screening, they would have a hard time convincing you to
buy their over-priced popcorn. Similarly, if they tried to sell
you the same over-priced popcorn on the side of the road, you'd
probably laugh at them.
This is a very important concept to understand. Timing is
everything! It's easiest to sell to a customer when he is ready
to buy! Not when you're ready to sell. (And yes, there are ways
to get the customer 'ready,' which I'll discuss shortly.)
The other 'frame of mind' they're using is something that they
themselves have created over the years. That is