7 Simple Steps to Spy on Your Online Competition and Acheive a
High Page Rank
My Grandfather ran a small Grocery Store and when you would ask
him a Question about his Business he would laugh and reply does
Macy's Tell Gimbel's. (At the Time Gimbel's was a major
Competitor of Macy's in the New York Department Store Market.)
Well if Macy's were on the Internet back then they could be
telling Gimbel's a lot. If Gimbel's knew which tool's to use and
what steps to take to 'spy' on Macy's.
All Examples are based on the search term 'buckwheat pillows' I
do not sell 'buckwheat pillows', but I did recently order some
online.
1 - Who is Number 1 for the Best Keyword.
Go to Yahoo, MSN and Google Type in "buckwheat pillows" see who
your Top competitors are. You may want to look at the top 5 or
10 for results for Yahoo, MSN and Google, Do they overlap, Is
someone number 1 in all 3 Searches or are they different. Which
result Appears most often in the Top 3, the Top 5, the Top 10.
Pick one of your Top competitors and see what else you can
learn. Let's use http://www.l-oma.com/ for this example.
2 - What Keywords does L-OMA (http://www.l-oma.com/) use and how
often.
The Meta Tag Analyzer tool will tell you which keywords appear
on these pages and how often. Just go to
http://ewguru.com/tagtool and type in www.l-oma.com and click
submit. You will get a Report. The Top of the Report contains
information on the Title, Description and Keyword Meta Tags we
will use these later now scroll down until you see the Report
Heading [The Keywords Found on Page]
This Heading tells you the Keyword Density for the Keywords and
Keyword Phrases on this Page. You will notice the Keyword
'Pillows' appears 3.76%, 'Buckwheat' 3.29% and 'Pillow' 1.88%.
You will also see that the Keyword Phrase 'buckwheat pillows'
appears 2,88%. A Keyword density of about 3% is just about right
for your Target Keywords and Phrases.
Now Scroll up a little you will see the Heading [Keywords found
in the IMG Alt tags] The Alt tag of an image is the text a user
sees when the Image can't be displayed. In this case they are
not using Alt Tags. They could improve slightly by adding Alt
Tags to their Images. Maybe for the Pillow they could place
'Enjoy this Comfortable Buck Wheat Pillow' in the Alt Tag
Scroll up a little more and you will see the Heading [Keywords
found in the Anchor tags] This tells which Keywords are being
used with there Hyper Links. Keywords in the Anchor can help
your ranking. Perhaps they could have said 'Order Buckwheat
Pillows' instead of just 'order'.
3 - Title Meta Tag
Let's keep working with the Report from the tagtool. Scroll up
the page a little and you will see [Meta tags analysis]. and
[Meta tags report for: http://www.l-oma.com/index.htm] The First
Entry under Both these Headings is Title. This is the Title that
appears between the title and /title HTML Tags in the Header.
The Report tells you the actual title is 'Quality Buckwheat
Pillows Handcrafted in Maine by L-OMA'
The 2nd Heading tells you The Title relevancy to page content is
89%. Yahoo, Google and MSN like this to be fairly accurate. 89%
is pretty Good 95% or higher is Ideal. See
http://ewguru.com/hbiz/perfectmatch.html for a Quick Lesson on
how to get that number to 95% or Greater
4 - Description Meta Tag
The Next Entry under [Meta tags analysis] and [Meta tags report]
is Description. Think of this as a Summary of what is contained
on the Page. This is also what Google, Yahoo and MSN Display
when you're listing appears. Ideally the Description should
match perfectly with what is on the Page, in this Example this
tool won't measure the Description because it is over 200
Characters Google, MSN and Yahoo use between 150 and 200
characters in there Listing for this result.
Look over there Description it uses the Keyword Phrase
'Buckwheat pillows' 3 Times. It uses the Company Name L-OMA.
Notice too that it uses lots of word like Neck, Spine and
sleeping that appear in the Keyword Density Report. The
Description is Excellent as it is aims squarely at their target
Market.
5 - Keywords Meta Tag
Keywords is the 3rd Row in both the [Meta tags analysis]. [Meta
tags report]. You get to see the actual Keywords they want to be
indexed under and how well this page Matches. They got an 84%
match which means out of the 19 Keywords they chose only 84% or
about 16 Appear on this Page. Look at their Keyword List
[buckwheat pillow, loma buckwheat pillow, l-oma, back pain,
pillow, headache, snoring, neck pain, migraine headache, sleep
apnea, tension, muscle pain, stress, buckwheat hull, Maine]
You may want to type in some of their Keywords into Yahoo, MSN
and Google and see how they did for those keywords and phrases.
6 - Link Tool (http://ewguru.com/linktool)
To Find out a Little more about www.l-oma.com go to the Link
tool and Type in www.l-oma.com and then click. You will Notice
that they have 16 Backwards links from Google, 312 from Yahoo
and 3 from MSN. Click on 312 under Yahoo and you get to see who
is linking to them. Likewise click on 16 under google and 3
under MSN to see who they list as Back Links. Can you get links
from these web sites too.
7 - What Other Keywords to use
The Keyword Suggestion Tool is another Source of Fantastic
Information. (http://ewguru.com/kw-suggestion) Just Type in your
Keywords 'buckwheat pillows' and find out other Keywords you can
use.
Go back through the steps with these new keywords and see what
else you can learn. You may want to target some of the Less
Popular Keywords first to get your own High Page Rank.
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