"I Am A Rock, I Am An Island". (Well maybe)

While there are many opportunities available on the Internet the Cold Hard Facts are that the majority of online marketers are NOT MAKING ANY MONEY AT ALL!!! What is it that makes it so difficult for most people to make money on-line? There are a few answers that come up when talking to other Internet business owners. The main complaints you have all heard before. Such as, Web site Traffic, How to build subscriber list, Quality leads. These are all challenges that every on-line business owner needs to over come to be successful. One that is not so obvious is the fact that most home on-line businesses are run by one person, two at the most. This means that you need to be good at every aspect of your business to be successful. You need to be a good, marketer, salesperson, accountant, customer service rep., webmaster, graphic design specialist, product development, writer, P.R. person, and on and on. What stops most people from earning a living on the Internet is using their time ineffectively on the tasks that they are just not good at. I know money is always an issue for the new home business person. In many instances you can make more money down the road by paying for a professional to effectively handle the part of your business that you are not the best at. What's more profitable to spend hours on tax paper work or developing your next best selling product? You will probably get the paper work wrong any way. If your not a search engine expert would your time be better spent trying to pick the magic keywords for a top Google ranking or paying for a quality pay-per-click listing?