Learning more about your customers to achieve maximum online
profits!
Knowing about the people who buy your products or use your
services on the internet is extremely important. If you know
what your customers like, dislike, want and think, then you know
exactly how to update your site and adapt it. Nothing pleases a
visitor more than a site that fulfils everything that they
desire. Pleased visitors lead to buyers. Not only will this
boost your profits but it will also lead to satisfied customers
who will leave your site and tell others. This will boost your
web traffic.
All that is needed to learn more about your customers is a bit
of primary research. That means collecting data yourself about
your customers. The most effective way to collect relevant data
about your customers is by using a survey or questionnaire.
After a customer purchases from your site you could say that a
free bonus is available if the customer spends 2 minutes filling
in a quick questionnaire. If the bonus is of worthy value (an
ebook is a good choice), then the customer will be encouraged to
participate in the questionnaire. If you run a membership site,
or you have an ezine with subscribers, you could send out a bulk
email with the questionnaire within. Again you could offer a
bonus to anyone who fills in the questionnaire.
Devising a questionnaire depends on what product or service your
website offers. Ask some general questions at the beginning of
the questionnaire such as age, sex, etc