Targeted Traffic to Your Mini-Site
Generating traffic for your mini-sites is the challenge.
Search engines look for large content. Therefore it is easier to
get search engines to "spider" your website. Of course large
content sites take more effort in building.
Mini-sites, however, are only 1 to 5 pages with the sole purpose
of selling immediately to site visitors.
This makes it a lot more difficult to get mini-sites to rank
well for competitive keywords. Unless of course you are a whizz
at webpage optimization.
So that is why most webmasters do NOT rely on search engines for
traffic to their mini-sites.
Remember this, you want targeted traffic, not website "hits". It
is the targeted visitors that buy.
This article will briefly give some strategies to generate
traffic to your mini-sites. Here are some traffic generating
techniques to get traffic.
Forums/Discussion Boards
Search for forums/discussion boards that relate to your
mini-sites theme. Post your comments and respond to posts and
use your signature file to attract targeted visitors.
The basic strategy is to find related forums and become active
in them. Build your reputation by getting yourself known as
somebody qualified to give assistance and advice.
Find out what forum members talk about and offer your solution
to their problems.
Forum marketing requires you taking the time to make sensible
responses or by asking good questions.
Typically, forum promotions have no cost but you must abide by
forum rules of conduct.
Ezine Advertising
Ezine advertising is a great way to gather traffic to your
mini-sites but this technique can cost some money. If you select
the right ezines, advertising can provide very good results.
However, some ezines may not provide any results.
You usually have the option of "sponsor" ads or "solo" ads. If
you have your own mailing list you may be able to negotiate an
"ad swap".
The advantage of ezine advertising is that you know before you
promote that you have a targeted audience that has already
expressed an interest in your topic. That's why they subscribed.
One of the keys to doing well with ezine advertising is to run
repeat ads in the same ezine. Your results improve on the second
or third promotion. However, if you get no results on your first
mailing, do not repeat that ezine again.
Article Writing
Write articles and submit them to ezines, web sites and article
directory sites.
Here's a short list of article directories:
http://www.ezinearticles.com http://www.certificate.net/wwio
http://www.ideamarketers.com http://www.goarticles.com
http://www.netterweb.com http://www.jogena.com
The advantage with this strategy is that when other websites
owners post your article on their website you get a link to your
site through the resource box of your article. Also those that
read the article may click through to your site. Imagine your
articles being posted onto hundreds of other sites with a
similar theme to yours.
List Building
You must of heard the expression - "the money is in the list".
Without a list you are forever looking for new targeted
visitors. Building a list means that you are marketing to an
audience that has trust in you.
Your list could be for an ezine, autoresponder course, a free
give-away, or a customer list. Whatever you decide, get started
now. People prefer to buy from people they know and have a
degree of confidence in.
Notice a the end of this article I am offering a free ebook.
When you click through to the webpage you will see that I am
building a list. You are also welcome to give the ebook away to
build your own list.
Pay Per Click
Set up Pay Per Click campaigns and monitor the response level to
ensure you are getting a return on investment.
You need to pick your keywords and keyword phrases carefully. It
is best to compete for less popular terms related to your
minisite theme rather than the top words which can be quite
expensive to get top ranking.
Link Exchanges
Trade links with other web sites. They should be related to the
theme of your minisite. A lot of sites now have an automated
process for trading links. Search for similar theme sites and
look for "link partners" page.
You will submit your details and the link exchange software will
look for the return link.
If you are doing the process manually it is best to put up their
link first, then tell them where it is and the link information
you want in exchange.
==
This is not a comprehensive list of traffic strategies. However,
get started putting some of these strategies into place.
Otherwise nothing will happen.
Free ebook for you: "Mastery of Mini Sites" a collection of
articles to assist you build successful mini websites
mini-site-mastery.com/masterybook
===========================================================