Increase Sales in Your Home Business With These 10 Simple Ideas
Every home business has the same problem of how to increase
sales without a hugely expensive marketing campaign. By
utilising the following simple ideas you will be able to do just
that.
1) Use your invoices as an advertising tool.
Whether you get your invoices printed professionally or use the
invoicing function on your bookkeeping software, ensure that you
place some type of advertising on the form. This method provides
positive reinforcement of what your business offers. An
attractive invoice gives two huge benefits:- your customers are
more likely to remember you next time they require that
product/service and they will pay the invoice more quickly.
2) Have a business card.
Many small business owners think that they don't need a business
card because that is something for the "big boys". Having your
own card will present an impression of being professional in
your approach. Even if you rarely deal with your customers
face-to-face it is a good way to promote said professionalism to
other businesses. An example would be a meeting with a new
supplier. When asked for your business name and address, simply
hand over your card. (Bonus tip:- only look smug on the inside.)
3) Use name tags.
Buy some name tags for you and you employees to wear. They are
cheap to buy and can include the persons name, their position in
the business and, of course, the business name. Consider having
clothing with the business name on it. If you or your staff are
in regular contact with customers, it makes sense to push your
name forward at every opportunity.
4) Get a free 'phone number.
Most major telephone companies offer a free 'phone service. If
your main source of new customers is by telephone, it can
provide a significant increase in sales. Customer perception of
your business is also improved.
5) Write a business newsletter.
This is a good way to let your customers know of any special
offers or promotions you may be running. Don't focus too highly
on making it a sales letter, though. You should include advice
not directly linked to sales. For example, if you sell garden
products or services, include an article on how and when to
properly prune roses. Your customers will appreciate your
expertise.
6) Have an attractive window display.
If your sales outlet is a shop it is important to be able to
attract customers through the front door. Even if you can't
afford the services of a professional window dresser, take a bit
of time when you are next at a shopping centre and look at what
the major chains are doing. They spend a fortune on getting it
right so you are bound to pick up a few tips.
7) Offer free samples.
Everyone likes a freebie. Give your customers something for
nothing. Don't just offer something cheap as if you got it for
free, but provide something of true value. Put a bit extra into
the order box you send out or pop a couple of extra apples into
the bag AFTER it has been weighed and paid for. People remember
these little touches.
8) Use business vehicles as a mobile advertising poster.
Whether you have a van, car or a smalll fleet, make sure you
have your business name and logo clearly displayed on your
vehicles. You may not want to have a huge banner on the side of
your car but you could consider the likes of a bumper sticker or
a small sign in the back window.
9) Advertise on your faxes and emails.
Similar to your invoices in this regard. Most small businesses
will have a letterhead on their stationery but will forget that
a lot of customer contact nowadays is done by fax and email.
Ensure that every communication you have with your customers has
details of your business included on it.
10) Include a brochure in your letters to customers.
This is similar to a newsletter but what it allows you to do is
much more "hard sell". A newsletter gives a general feel of what
you are providing whereas a brochure should be used to directly
sell your business. Include details of prices, new lines or
services and how to get in touch.
All of the above have one main purpose, to increase your
crediblity with all you come into contact with in your business
life, customers and suppliers alike. Try using some or all in
your business and you will find that they make a measurable
difference.