Your Window Washing Business Needs A Golden Image In Order To
Reach Maximum Success!
In the window washing business, it takes a lot more than knowing
how to wash a window in order to be successful. I'm sure you've
heard the expression "You get one chance to make a first
impression. Make it a good one". So we're going to talk today
about how to create a powerful impression designed to turn your
window washing prospects into a boatload of repeat customers.
There was a headline recently in the USA Today that said "Image
is everything". They hit the nail right on the head. Yes...a top
caliber image is extremely important for your window washing
business.
A good example of "a golden image" vs. "a shoddy image" can best
be summed up by a story I write within my manual "How to Start
Your Own Residential Window Washing Business".
It's about this window washer I saw "out and about" one day. He
had this ugly looking beat up truck with smoke billowing out the
back. The name "Pete's Window Washing" in tore up white stencils
was on the side of the truck.
But not only was his vehicle appearance weak, his own personal
appearance left something to be desired. Long greasy hair,
tattoos, raggedy jeans, etc. A real drab individual backed up
with an even sorrier company appearance.
Now let's look at you. You spend a few dollars to properly
outfit yourself with a company polo shirt and you're wearing
some casual Dockers. You're also driving a fairly clean car or
truck with nice looking magnetic signs on the side of the
vehicle.
Your appearance is neat and so is your 4 wheel rolling company
advertisement. You're already way ahead of the game, but watch
what happens next.
You and Pete both show up at the prospect's house to do a window
washing estimate. Who do you think your prospect will feel more
comfortable with-Pete or you?
I know...I know...simple question. But let's take it one step
further. You and Pete proceed to do the estimate. Pete scribbles
the amount of his estimate on the back of his business card
(like most window washers do).
You, on the other hand, proceed to present a complete estimate
package to the prospect. Not just a price, but a complete story
about you, your company, your service, some references with
phone numbers and then the price. I created just such an
estimate package which literally did the "selling" for me (it's
included within my system).
It's decision time for your prospect. But is it really a
decision? Who do you think your prospect will pick to do their
windows? You! It's an absolute no-brainer.
This is why if you focus on creating an all around golden image,
you'll rarely feel the heat from competition.
This is ESPECIALLY important in the residential window washing
business. You're in some beautiful homes. Your prospect needs to
feel very comfortable with you if they're going to let you into
their castle.
There are so many benefits to creating a top caliber image.
First and foremost is you'll get more jobs. But you'll also be
able to charge more (people pay for peace of mind), you'll get
many, many referrals, and you'll be invited back for repeat
services because the trust factor your customer will feel
towards you will be very high.
The bottom line here is to simply look like a professional. Even
if you're brand new to the window cleaning business, you can
still "fake it 'til you make it". Any dollars you use to create
a professional image will
be multiplied back to you in the form of a lot more business
coming your way.
I see window washers out in the field all the time who "don't
get it". And they wonder why they're struggling for customers
every week. It's very simple really...don't look like a window
washer. Look like a professional who owns a window washing
company. Big difference.
If you approach your window washing business this way, you'll be
able to literally bury the competition and create a never ending
supply of customers who come back to you for years and years and
years.
So work on that image and happy cleaning!
Best Wishes,
Steve