My Magic Article Doubler
Promotion of your website will take up the largest part of your
business budget when you have an online marketing business.
There are many ways of advertising your business online. Indeed,
you will be overwhelmed by the number of companies to be found
on the Internet which offer to help you with your advertising
needs. Some of these advertising companies charge fairly low
rates but I always think free is even better.
Writing and publishing articles is one of the easiest and best
ways to get free publicity for your online marketing business.
It's very simple: you write articles which you post on your
website and also submit the same articles to article directories
for publishing.
When you write an article and submit it for publishing, you will
have a "resource box" appended to the article. This resource box
is a piece of text, usually limited to about 5 lines, which will
contain brief details about you or some aspect of your business
plus a link back to your website. After an article is accepted
by the article directories, it will be available to anyone with
an interest in the subject matter. Your article will be read by
individuals looking for information on a particular subject and,
with any luck, by Ezine publishers who will publish your article
in their ezines which will be circulated to their subscribers.
In a very short time, your one little article will be
responsible for a growing number of links back to your website
which will enhance the Internet visibility of your online
marketing business.
The viral way in which an article spreads itself rapidly over
the Internet is truly astonishing and another amazing feature of
article publishing is that you will continue to benefit from
links to articles long after you have written them and submitted
them to the article directories. Months after you have written,
submitted and forgotten about an article, you will be surprised
to receive an email asking your permission to use the article in
a publication. It's a bit like getting royalties for writing a
song; do the work once and get paid over and over again.
Those lovely links back to your website are one thing you want
to achieve by publishing articles. There is, however, another
way to use articles which you write yourself. If you write an
article and publish in only on your own Blog or your own
website, the search engines will look favourably upon you since
one of the things they are reputed to like is unique content.
Now you have a dilemma. Which is better for promoting your
online marketing business: broadcasting an article for the links
and the possibility of making sales to people who click through
from your resource box link or making the article a unique
feature of your website?
Dilemma solved: it is really quite easy to do both. You can use
the same article for widespread publicity for your online
marketing business as well as for unique website content. The
way to achieve this is to make subtle changes to the article
after it has been submitted to the article directories for
publication. You can write an additional paragraph (which
preferably should be rich in your chosen keywords) for use with
the article only on your website or make subtle changes
throughout the article. With a little practice you will be able
to do both these things in practically no time at all and
produce two quite different pieces of search engine bait from
one article. By doing this you can effectively and easily double
the advertising value of each article you write.
Ok, I know it's not really magic but you'll find it works like a
charm!