How To Convert eBay Surfers Into Bidders!
Do you know the phrase "A Call To Action"? Well, using "A Call
To Action" on your eBay Auction could help increase your sales
almost immediately. As outlined in my book "eBay Marketing
Wholesale SourcePak" having the right product, at the right
price is crucial. But, what else can you do to entice those eBay
surfers to become a bidder? Here is One Hot Tip anyone can
implement on their auctions to increase their sales - it's
called " A Call To Action!"
Some of you may be asking "What is "A Call To Action?" Well it's
a simple phrase that you would add to your auction description.
This phrase should tell your potential bidder what they should
do next. I know what your thinking, "Don't they know what to do
next?" But really, you do need to tell people what it is you
expect them to do. You can not depend on or assume that an
auction surfer is automatically going to become a bidder without
telling him/her what you want them to do. You need to come right
out and tell them to buy. And why they should buy. Here are some
examples of phrases you could use to entice that potential
bidder to take action now and make a bid.
- Bid Now! Save Money!
- Buy Now and Save on Shipping!
- Bid Now! Don't Miss This Incredible Deal!
- Buy Now! Quantities are Limited!
- Bid Now! One Of A Kind!
- Bid Now! Collectors Item!
You get the idea. If you have what that surfer is looking for
any of the above phrases will entice him/her to make a bid now.
And this method is not something new. Retail stores have been
using this for years. You know any of the big sales where the
advertisement says something like "And don't wait, Quantities
are Limited!" This method is time tested. Some experts report
you can increase your sales by 50% simply by telling those who
are just surfing your auction page what you want them to do.
You can also use more then one call to action. And use them for
different reasons in your auction. Say you use one of the above.
Bid Now! One of a Kind! But what if this surfer is not
interested in this item for auction. Well, don't let him/her
leave without inviting him/her to view your other auctions. Say
something like "If you don't see what you are looking for here -
please visit my other auctions" and create a link to your other
auctions, possibly your "me page" which lists all the auctions
you have running.
Try this method on your next auction.
Happy Selling! Joe Clare