How To Sell On Ebay: Using Store Policies To Cement Your
Credibility
How To Sell On Ebay: Using Store Policies To Cement Your
Credibility
In your quest to build credibility as an Ebay seller, few things
are more important than creating and following consistent store
policies. Doing so will provide your customers with an
attractive buying atmosphere, where they will feel safe making
any transaction.
Whenever I create store policies--whether it be for an Ebay
business or an Internet business--I use one standard: I promise
what I can reasonably deliver. And I deliver more than I promise
as often as possible.
If I can reasonably offer to ship everything two days after
payment, I will promise it. But if I get the chance to ship some
items within one day, I take that opportunity to overdeliver.
Not only is this a more ethical approach--delivering or
overdelivering on all promises--but it is also a more practical
business strategy for the long-run.
Developing relationships with your customers is the best way to
get repeat sales, testimonials, and positive feedback--the three
pillars which will support your business and increase your
cashflow.
You should extend this principle to other policies.
Create a return policy that stipulates when and for what reasons
you will accept a return. Again, you will want to give the
customer certain guarantees, but at the same time, you don