From Ebay Zero to Power-Selling Hero: The Devil Is In The
Details
>From Ebay Zero to Power-Selling Hero: The Devil Is In The Details
If you've ever heard the expression "the devil is in the
details," you can probably already guess how it relates to
today's lesson. The bulk of the work you do as an Ebay seller
will be easy and repetitive, but it is the minor details that
will make or break your business. In today's lesson, I am going
to talk about the single most important "detail" - and why you
absolutely must pay attention to it if you want to be successful
selling on Ebay.
At some point in your career as an Ebay seller, you probably
stumbled over two types of sellers that completely bewildered
you: the first type was selling items for absolutely stupid
prices--so low that they couldn't possibly be making a profit;
in contrast, the second type was selling items for unbelievably
high prices. . .and somehow getting bids.
The second type of seller knows that the devil is the
details--the details being your auction title and description.
Knowing this seemingly insignificant piece of information and
putting it into practice makes all the difference in the world.
It can literally mean the difference between 25 and 250 auction
views.
The amount of traffic you receive on Ebay is dependent on the
keyphrases and keywords you use to form your title and the
keywords and keyphrases you pepper throughout your description.
While there are a number of ways to navigate Ebay, almost every
visitor uses either "titles" or "titles and descriptions" to
search for auctions. If they search for "green ipod mini" and
your title or description includes "green ipod mini," your
search result will be displayed.
When most sellers create auctions, they concentrate on
describing the item or converting visitors with powerful sales
copy; however, what they don't do-- almost without exception--is
add traffic-pulling keywords to their titles and pepper keywords
throughout their descriptions.
In fact, some sellers neglect this to such a great extent that
they misspell important keywords in their titles and
description. This is the first type of seller we talked about.
As a result, they attract no buyers-- with the possible
exception of people who scour misspelled auctions to purchase
underbid items that are unintentionally"hidden."
. . .so don't fool around when you create your auction title and
description! You now know better.
This is the single most important determinant of the amount and
quality of traffic you receive as a seller on Ebay. Use it, and
you will immediately attract more interested buyers; ignore it,
and you voluntarily give interested buyers to the seller who is
already selling the same products as you for twice the price.