An Online Home Based Business Is Not Rocket Science
A few years ago when I first started my online home business I
didn't have a clue regarding how to go about it. I had never
done any Internet marketing, and didn't know anything about
websites or search engines or any of that other online business
stuff...in short, I was a complete rookie. In retrospect, the
two major things that really helped me was that I refused to be
intimidated and I kept a realistic perspective (both in terms of
initial financial results and the time frame necessary to become
successful).
I know from my own years of experience that relatively few
business ventures are started on the Internet by people with the
experience, motivation, determination, backing, and support that
it takes to even have a reasonable chance of success.
Real online business people are those who work hard, who immerse
themselves deeply in marketing and advertising, and who put in
long hours in the beginning in order to see their Internet-based
businesses succeed.
Achieving success in an online business is not difficult to
comprehend. There is indeed a learning curve, but it's not brain
surgery. The process of learning isn't as much the issue as are
the personal traits of motivation and determination.
Develop your marketing plan and execute it. There's no magic in
this online home based business stuff. We're talking real world
here. It's not nearly as romantic as winning the lottery, yet
many of the thousands of people I have helped to start up their
home businesses on the Internet clearly came in with what I have
come to refer to as the "magic/lottery" mentality. Many of those
folks went off to chase another rainbow after a few months, but
some of them also came to their senses and buckled down to
develop very successful home based businesses.
Run, don't walk, away from all of those people that offer you
"shortcuts" or "success secrets" (probably in exchange for some
of your money). I mean, if they had it all figured out, why
would they sell this "magic answer" to you for a few bucks
instead of just keeping it private and then making tons of money
for themselves? (I'll leave it to you to connect the dots)
A key point to always keep in mind is that...business is
business. Regardless of whether you are on the Internet or
operating a business in a shopping mall. The same fundamental
principles apply to both businesses.
1) You need to have a product, or products, to sell.
2) You need to advertise to get customers to buy your products.
3) You need to provide support to your customers who buy your
products as a result of your advertising efforts.
4) You need to build a loyal customer following, so you can
maintain a profitable business over a period of time.
Many people fall into the trap of believing that because they
are doing business on the Internet, some of these steps can
either be skipped or they need to overemphasize one area or
another.
The bottom line regarding an online business is that you will
need to advertise and you will need to take care of your
customers.
Run your online home business just like a real company because
it is, in fact, a real business and you have a real opportunity
to either be successful or to fail. The primary difference
between an online business and a traditional business is
location (no traditional "storefront"). Nearly everything else
is essentially the same. You have products and your objective is
to sell those products to people who want/need your products.
Remember, building a business takes time, determination, and
patience. Far too many people seem to think that the traffic is
just going to pour in once they have put up their own website on
the Internet. As anyone who has had a website for a while
knows...this simply is not true, but it is often the reason
people get frustrated and quit. The fact of the matter is that
you need to diligently promote/advertise your website in order
for your online home based business to flourish and prosper.
One of the most important bits of advice that I can pass on to
you is that you must be patient. Most people start their online
home business with great enthusiasm and high expectations.
Often, after a few months, they become disappointed and
frustrated because they are not already making a large amount of
money.
These impatient home business entrepreneurs then often start to
jump from one program to another every few months (never
allowing themselves enough time to succeed at any of them) and,
finally, throw up their hands in frustration and declare that
they just can