Home Based Business Marketing - Getting the Word Out

Marketing your home based business is vital to its success. So one of the first things you should do when starting your home based business is to develop a marketing plan. For your home based business marketing plan, you need to know what your business is really about and what separates you from the other guys in the same type of business. When you have an idea about this, you want to develop an unique selling proposition statement (USP). This is different from an advertising tagline, although you may end up using it as one. A USP, however, is usually a one-sentence statement that sums up who you are and what the purpose and mission of your home based business are. After you develop your home based business USP, you want to think seriously about your target market. Who are they? Where do they live? How much education do they have? What are their buying habits? What