eBay Auctions - How to Create a Compelling Title
(C) 2005 Ian Stables
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This is an excerpt from the ebook "The 37 Effective Ebay Ad
Writing Secrets"
Secret 7 How to Easily Create a Compelling Auction Title Very
effective! Think for a moment the questions that you would like
answered. I bet you're really interested anytime you see
anything offering the answer. Imagine your question is 'Is there
an easier way to get to work?'. You might express it as 'I wish
there was an easier way to get to work'. But it means the same
thing. You see a headline that says 'New Easy Way To Get To
(where you work)'. Would you be curious? Of course you would.
So it makes sense to ask yourself what questions your target
customer has which you can provide the answer. Then construct
your headline as the answer.
Examples:
Customers question 'What can I buy for my wife's birthday
present?' Your item A quality ladies wristwatch Your headline
'Just What The Lady Wants - Quality Wrist Watch'
Customers question 'How can I study less and still remember?'
Your item A new way to study faster and remember everything Your
headline 'New Way - Study Faster and Remember Everything'
Customers question 'What can I sell on Ebay?' Your item A guide
on what to buy and where to find these items at car boot sales
Your headline 'What To Buy and Where To Find Saleable Ebay Items'
Customers question 'I'd write and sell ebooks but don't know
how' Your item A simple way to write an ebook Your headline 'The
Easy Way To Write A Saleable Ebook'
Peoples questions often begin with How, Which, Who, Where, When,
What and Why.