How To Find Your Own HOT Online Business Ideas
Would you like to find the key that unlocks the door to a
gold-mine of online response, sales and results for your
business?
It seems obvious that you would be able to see what the experts
do differently when locating market opportunities, finding out
what people want and quickly turning that into an online
business generating truckloads of cash.
The reality is YOU CAN'T!
While the secret is massive in it's impact, it is so subtle - so
subtle that you are sure to miss it if you don't know what to
look for.
Here's the secret and a formula for using it right this minute!
What is DESIRE?
Now stay with me for just a minute.
Think about the last time you bought a magazine? Why did you buy
it? Was it to look better, fee better, make money, save money,
make your house look better, take a step toward achieving a
dream in your life?
How about the last time you purchased an ebook about marketing?
It wasn't the desire to learn more about marketing that led to
open your wallet, it was the DESIRE to discover something
unique, something new that would RESULT in more more money in
your pocket resulting in you being able to finally quit you job.
OK, that's more like it. It's all about the end result you want
to get - not about the steps, processes, formula or information
to get you there.
Information is a tool - a method of achieving an end.
It's up to you to determine what that END result is and continue
to help your market achieve that end, without fail.
Now, let's look at how this can help you achieve YOUR goals...
A NEW Way Of Researching Your Market
You will hear from many online marketing experts that the
important part of researching your market is WHERE you look.
Nice try - but that's NOT the whole story.
The real secret is How you research your market.
For instance, take a look at the headlines over at one of my
sites:
http://www.infoproductcreator.com
Now, I've tested over 20 headlines on this page before finding
this one that coverts at least 3X better than earlier versions.
The market for this product is aspiring online entrepreneurs,
writers, consultants and speakers who are already considering
writing infoproducts to achieve more freedom, control and
security in their lives.
So why does this page work?
First, this market is time constrained. They are struggling as
much with lack of time freedom as they are with lack of
financial freedom. Many of them have lost control in their
lives, are too dependent on one income stream and WANT to
quickly solve this problem.
Second, this market feels they have something to share and WANT
to know how to do that - they WANT the prestige and "fame" that
comes from releasing their own ebook or book.
Try reading the headline (both main heading and sub-heading).
Can you now see the main emotional "cues" that lead to the
market triggers I outline above.
Another Example
Let's try another market entirely!
Head over to:
Sit, Stay, Fetch right here:
http://hop.clickbank.net/?ideaguide/sitstay
What do you think is the biggest reason dog owners end up paying
for obedience training?
The answer is in the headline. What dog owners WANT is a way to
stop behaviour problems in their dogs. Why? Embarassment, fear
of someone getting hurt, pain of having to consider giving up
their beloved pet - all lead to a RABID desire for dog training.
Bottom Line - Think DESIRE
Will you do this for me?
Spend the next week looking at everything in terms of underlying
desire.
When you read the newspaper, speak with a collegue, watch TV, go
to a movie, speak with your spouse or your kids, read websites,
review ads, etc... think about the underlying desire. Why does
that communication exist as it does.
Carry a journal and quickly write down each event with it's
corresponding, underlying desire.
IF you follow this exercise, you'll not only be amazed at what
you come up with for "normal" daily communication, you will have
started down the path of thinking like the highest achieving
business people of all time. Not bad for a week's effort?