"Why Skepticism Is Vital To The Newbie Netreprenuer"
At least 90% of all online businesses fail...the netreprenuer's
time and money simply run out!
So, exactly how skeptical does a newbie need to be in order to
really be sensible?
Being presented countless offers and products as an Internet
marketing newbie, this question is really a matter of common
sense. Still, many newcomers react rather than evaluate, and
fall into the trap of falling for "the hook" of the offer being
presented.
Rookie marketers get excited about most things that come across
their desk...and for good reason. The Internet is the most
powerful non-human tool in the history of marketing, and folks
are making large sums of money using it. Newbies who are truly
dead set on joining the wave we call "Internet marketing"
realize they have to purchase certain products and listen to
certain people if they are going to learn what it takes to be
successful. And, when a bullish newcomer makes his/her mind up
to go for it, excitement can usually get the better of them when
reading web copy. They imagine themselves making x amount of
money or driving x amount of traffic to their site or believing
that "this is the most amazing system...", just like they are
being told to do by the sales copy of web pages.
Before they can really assess what is being presented, another
senior level marketer makes another sale and one more rookie has
used by far his/her most valuable resources; time and money.
Rather than waste time and money, rookies should force
themselves to be skeptical if they aren't inherently skeptical
already. Skepticism is a good thing...it alleviates doubt and
diminishes blame. Skepticism in these terms is merely taking a
step back when evaluating anything and saying "Sounds good, but,
am I letting emotion get in the ay of my intellect? Did what I
read, saw, or heard spark a specific feeling?".
If the answer is "yes" in any form, then the true skeptic will
actually realize that happened to them before they act on that
feeling. At this moment, the rookie knows he/she has reached a
level where he/she can protect those 2 most valued resource;
time and money.
For the newbie, skepticism will hopefully lead to research and
clear thoughtful evaluation before doing anything online,
especially when evaluating and product or service.
Here are 9 steps for the newcomer to take when evaluating
anything, i.e., being skeptical:
* Read sales copy and identify features and benefits that
fulfill the immediate and long term needs
* Go to Google and find other sites with similar products and
repeat step 1
* Compare features and benefits of all products that are being
evaluated
* Compare prices
* Email the site owner and inquire about their guarantee is or
ask about any features that are unclear. (Their response time
will also give you an idea of their credibility.)
* Consider who referred the product site and/or visit the sites
of the people who have written the testimonials and see if they
look credible
* After choosing the product that will be purchased, go to any
well traveled forum and post a message asking if anyone could
give you feedback about the product you are evaluating
* Check out the sites of the people that respond to the forum
post...don't listen to just anyone!
* Go back, re-read the sales copy and ensure that the product
fills every need that is present ...newbie should ask
him/herself, "Does this product fix my immediate problem and
will it be something I can benefit from for the long term based
on my business plan?"
Newcomers to Internet marketing should always be skeptical about
everything and evaluate with an elevated sense of logic rather
than emotion. For the newbie, this skeptical yet sensible
approach will save time and money, something a rookie
desperately needs in order to survive online.