Building Your Brand
In today's world of global commerce, branding is not only
recommended, it is essential. In the vast array of websites,
consumers lose interest quickly. Those few, crucial moments in
which they land upon and subsequently peruse your site are key
to making an impression with this potential customer. What are
you doing to stay in the forefront of their mind?
When you talk about branding, it is important to look at some of
the "big guys" to illustrate how to do it well. For instance,
when you think of cotton swabs, do you mistakenly refer to all
brands as "Q-tips