HOW TO MAKE MONEY PUBLISHING YOUR VERY OWN NEWSLETTER
People who sell information are still very unfamiliar with the
profitable marketing advantage online newsletters can actually
be to their business. In fact, most of these people will avoid
them completely simply because they don't understand them; even
though newsletters carry an air of prestige about them.
Most of us are already familiar with what a newsletter is.
Almost every church, organization, club or group publishes their
own newsletter for their particular members. Then, there are
corporate newsletters that are distributed by the larger
companies. In this case, newsletters are normally given to
employees to keep them in touch with management activities and
new policies and procedures.
There are also some national newsletters. These are normally
targeted to a specific group of people like business managers
and corporate executives. There is a BIG difference between
newspapers and newsletters.
Newspapers normally contain the "whole" story, while newsletters
only present the "cream of the crop," or the "best of the best"
in a condensed format. In addition, newsletters are short, while
newspapers are long. If you receive a company newsletter, you
can read every single word in less than 20 minutes. But do you
know anyone that reads every single word of a newspaper? Don't
most people just flip through the pages and only read what is
interesting to them?
Online newsletters are intended for a specific target market.
Look at some of the examples we have cited previously. Club
newsletters are published for its members, just like church
newsletters are published for their congregation. You never find
a Baptist Church taking out a 12-month subscription for a
Catholic newsletter. And you never see the Accountants
subscribing to the Cake Baking monthly newsletter. Newsletters
are intended for a specific target market.
Online newsletters and online marketing has literally boomed!
Large companies have been forced into and laying off workers.
These highly skilled workers decided to open their own home
businesses instead of risking another unemployment crisis!
People soon found it more profitable and secure to work for
themselves.
So, because online internet marketing has grown so vast - it is
now necessary to narrow your market and advertise your products
to a specific target-market. Back in the old days mail order
basically consisted of marketing small gadgets, jewelry and
recipe books. But now, internet marketing is one of the fastest
growing industries in the world! You can purchase anything from
groceries to clothing to electronics to long-distance telephone
services on the internet- including anything in-between.
Now, because of these wide variety of different items being
purchased no business can survive unless they advertise to the
target-market of their specialized products. In other words _
you wouldn't be able to sell exotic chocolates and desserts to
diabetics or software to people who don't own a computer.
Regardless, if you are giving away your product free of charge -
these groups would not be interested in it. So your advertising
would be a waste of time.
Here's where online newsletters come in. Since it is much more
importants to "target" your audience (rather than just simply
marketing to everyone); you can effectively accomplish this goal
by publishing an online newsletter.
Newsletters are different from other advertising vehicles
because you normally only mail them to a subscription list.
Subscribers can even pay you a certain amount, per year, to
receive your newsletter. This means, you are paid UP FRONT but
you must budget this money throughout the year, or the length of
the subscription.