Choose The Right Business For You In Less Than 15 Minutes
Choose The Right Business For You In Less Than 15 Minutes
---------------------------------------------------------- (c)
Copyright Charles Kangethe
----------------------------------------------- 3
Characteristics Of "The Right Business" Model
-----------------------------------------------
=> The business must service a large market.
Niche markets are also very profitable but require specialist
products and customer service. Target niche markets when you are
more confident in your business abilities.
=> The business must adapt and change with the market. Be aware
faddish businesses can be very difficult to operate because of
the rapid rate at which market perceptions change.
=> Initial start-up capital requirements must be minimal
Many new business owners work to tight budgets and have limited
resources to start-up. Ideal business models should therefore
have low start-up costs.
------------------------------------------ What Business Fits
These Characteristics ?
------------------------------------------
A (home based), direct response marketing business, dealing in
Information has all these characteristics and offers
unparalleled flexibility for the serious Wealth Creator.
Direct response marketing is all about the targeting of a
specific market by use of mail shots.
Mail shots can be sent by post as happens in mail order or by
e-mail as happens in the online Internet world.
Let's get specific and see how direct response marketing fulfils
the characteristics of "The Right Business"
------------ Large Market ------------
Direct Response is a multi billion dollar industry and growing.
The US leads the world in direct response marketing, principally
due to the geographical spread of the country, and the almost
universal acceptance of direct response marketing as a valid
means of buying and selling products.
The UK is a very sophisticated direct marketers environment,
where many US trends manifest themselves as a result of the
close cultural, economic and political ties between the two
countries.
5 Reasons Why The Business Should Deal With Information.
--------------------------------------------------------
=> People like Information. They seek it everywhere. On the TV,
on radio, at the cinema, in newspapers, in books and reports and
increasingly on the Internet.
=> The need for Information seems insatiable - the more a person
knows about a particular subject, the more they want to know. It
is also true that the less someone knows about something which
is of some interest to them the more they will seek out
information to expand their knowledge.
=> Advances in technology in computing and desktop publishing
means it is now unbelievably easy and cost effective to engage
in Information provision businesses.
=> People will pay money for access to good, useful sources of
information. They have little time to do the required research
themselves and will pay someone else to distil the information
they require into useable forms.
=> There are numerous Information product types and it is more
than likely you will find one or more of the following
financially rewarding. E-zines, audio tapes, video tapes,
CD-ROM, DVD, Live tele-conferences, workshops and Seminars.
------------------ Adaptable Business ------------------
A direct marketing business working with Information affords you
the opportunity to change with your market as quickly as it
takes to produce a new Information product.
This can literally range from a few hours for new, short shelf
life information products to a few days or weeks for longer
lasting Information items.
In some cases the changes you need to make to your products to
stay ahead of changing market trends may be as simple as title
changes and a few amended paragraphs in the content.
--------------------------------- Low Start-Up Capital
Requirements ---------------------------------
Many of your good ideas go by the wayside for one simple reason.
It costs too much to successfully float the idea, and then to
sustain it through the early years as it becomes established.
An Online direct response information product business can be
started for less than $300 per annum in the USA or