automatic responder email marketing
*The Automatic Responder is generally referred to as an
Autoresponder.
What is an Autoresponder?
Autoresponder - An automated system that sends out a prewritten
email to a person who has requested information.
Autoresponders are essential for doing business online!
Here's why:
Instead of having to respond to each individual that requests
information about your product or business, the autoresponder
automatically sends out the information.
This frees you up to focus on other areas of marketing. Let's
face it, if you begin to create a huge "opt-in email" list, you
won't have time to respond to each individual person.
Opt-In Email - An opt-in email list is a list where the users
have voluntarily signed up to receive e-mail about topics of
interest. In double opt-in email lists the user must re-verify
their request to be on a list.
This leads me to the "Autoresponder Sequence"
Autoresponder Sequence - A series of autoresponder messages
scheduled to be delivered automatically via e-mail at
predetermined intervals to a person who has requested it.
***Note*** You will load your "Autoresponder Sequence" to an
autoresponder. Now, post an "Opt-In email" sign up box that
corresponds with that autoresponder, requesting first name and
email address.
O'kay, pretend for a moment that you are trying to sell
cookbooks. You have an Opt-In Email box at your website where
people can sign up to receive free desert recipes.
You've created an "Autoresponder Sequence" with desert recipes.
You're now providing exactly what you promised, plus you're able
to promote your cookbook.
You now have a list on Automatic! They are happy about receiving
the desert recepies. And if you've played your cards right, you
should've inserted some sales messages into the "Autoresponder
Sequence"!
Autoresponders help you build trust, establish credibility, and
deliver quality...
When I first came online, I signed up for information on
investing in IRA's from this guy whose site sounded and looked
fantastic. I found myself trusting his information. He was
establishing credibility and delivering quality content.
You see, because he was utilizing the power of an autoresponder,
he could continuously drip information on me causing me to take
advantage on his offers!
This throws me back to the "cookbook" example. Most likely, your
viewers aren't going to purchase on the first visit to your
site. However, providing an opt-in box with certain offers
greatly enhances the possibilities of sales.
That's what is so great about having an "Autoresponder"! You can
sit back, collect names, and market to them.
Where can you get "Autoresponders?"
I suggest going to Google or Yahoo and typing in Autoresponders.
You should receive several results. There are many different
systems which range in price.
Do your homework and find what works best for you. However, I
can't stress enough how important "Autoresponders" are to doing
business online!