Network Marketing Is A Relationship Business
Heavily branded websites like amazon.com are household names and
carry an implied trust with visitors. However, the vast majority
of websites are not well known and are found and visited as a
result of search engine searches. In these instances, the
visitor is probably arriving at the website for the first time
and human nature often dictates fear or suspicion of the unknown.
If someone is shopping around for the best price for a
particular item, say a Cuisinart food processor, they would
probably go to a site such as Ask Jeeves (at ask.com using the
Smart Search for Products feature) and quickly obtain a list of
sources and prices for the desired item. The "yes/no" purchase
decision has already been made and it is simply a question of
who to buy it from.
In the case of network marketing, it is of critical importance
to build a sense of trust with your team members. Network
marketing is very definitely a relationship business and each
relationship typically starts out with two complete strangers
sitting at their respective keyboards.
The team building aspect of network marketing is of vital
importance to the success of each individual member and to the
team as a whole. Two key elements of team building are trust and
confidence and these factors play a very large role,
particularly for new team members.
As a team leader, you need to be knowledgeable about the
business (products, services, or whatever) and straightforward
with answers to questions about the business as well as
providing timely and thorough support to your team members.
These actions will cement the relationship and build trust and
confidence among your team members.