How To Be An Infopreneur
Remember when you were young and knew something that your
brother or sister really wanted to know. Perhaps it was help
with homework, or something you knew about one of their friends.
They kept trying to get you to tell them. Finally you told them
that you would tell them if they gave you a candy bar. You got
the candy bar and they got the information that you knew. At
that point you became an infopreneur.
An infopreneur is someone that sells information. The
information can be in the form of a book, article, ebook,
software, CD, or video. There is no limit on the type of
information you could be selling. It could be grandma's favorite
Thanksgiving cranberry bread recipe. It could be a story. It
could be information to help someone to be successful in
business, or to save time, or to have a better life. Your
resourcefulness and imagination are your limitations.
Of course, you can be an infopreneur on line or off line. Lets
limit ourselves in this discussion to selling information
online. In doing so we will limit the information format to
something that can be delivered electronically, such as
software, ebooks, video files, and audio files.
There are four main sources that you can use to get information
products to sell online.
You can create your own product. Probably the easiest to do is
to write an ebook. You can do this on a word processor then
generate it using a PDF generator. This will allow people to
read it with a free adobe acrobat reader. There are several good
free or low cost PDF generators available. If you are a
programmer you can write a software program.
The advantage of creating your own product is that it is yours.
You own it and control it. You can continue to make money with
it for a long time. You can later modify it and sell upgrades to
your original customers. The disadvantage is that it takes time
to create the product. A software program can take an especially
long time to create and test.
The second method is related to the first. It is to find someone
that has already created a product, but is not marketing it.
Perhaps they don't have time or don't know how to market it. In
this situation you could work out a joint venture with them
where you receive rights to market the products and give them
royalties. These deals are not always easy to find, however when
you do find one it can be very rewarding.
The third method is to become an affiliate. There are thousands
of affiliate programs on the Internet. There are several
thousand available through the ClickBank marketplace. If you use
any start page exchanges you will soon find many others. The
trick is to choose a good program. Commission rates can very
from 10% to 75%. The products can vary from mediocre to
excellent.
The advantage of an affiliate program is that you can be up and
running with it in just a few minutes. Most give you a site to
promote. Many give you banners and pre-written ads to help you.
Most affiliate programs are free to join, so you are getting a
product to sell at no cost.
The fourth way to obtain information products to sell is to buy
resell rights to a product. This could be costly. It can also be
very profitable.
Often when you buy resell rights you are given the code for a
sales page for the product. If you already have a domain you can
park this new site there, otherwise you can use one of the many
free hosting services. You are at liberty to change the sales
web site in any way you want. You can make it look different
from the web sites of all the other people that bought resell
rights. Make it unique and add your personality to it.
One disadvantage of selling a product that you bought resell
rights to is that many other people may have also bought resell
rights. You would be competing with these people. This is why
you want to be unique and different from everyone else.
When you buy a product with resell rights or master resell
rights you get to keep all the money when you sell it. You can
almost treat it like a product that you created.
If you have resell rights you can sell the product, but the
person that buys it from you does not have the right to sell it.
If you have master resell rights then your customer can also
sell the product.
There are several advantages that digital information products
have over non-digital products.
You do not have to have any inventory with a product that can be
delivered by downloading it from a website. People selling
physical items must stock the item or arrange to have it dropped
shipped, both of which can be costly. Download pages are fairly
easy to setup and can be done with little or no cost.
You can deliver your digital product instantly once you have
verified receipt of payment. No need to make your customer wait
days waiting for a package to arrive.
With digital products your customers can be anywhere in the
world. You don't care where they are since they are going to
download it.
With most digital products you have a very high profit margin or
markup. When I used to own a bookstore my profit margin was
usually a low forty percent. I had to pay for every book I sold.
>p>With a digital product you don't pay for every copy you sell.
You pay once for the product, either creation expenses or
acquisition expense. You don't keep paying every time you sell a
copy. So every time you sell a copy your cost per copy decreases
and your profit margin increases.
You will want a web sit to sell your digital information
product.
Now you know how to get digital information products and the
advantages to selling them. The main thing left to do is to
create a way of selling them.
To sell them you will want a website. You can start out with a
free website or go first class and get a domain name and create
a web site for it. The advantage of having your own domain is
that you look more professional and people will trust you more.
There are web site templates available on the Internet. Many of
these are free. If you don't know how to program then start with
one of these templates and modify it for your sales copy. Many
of them are easy to modify even if you don't know HTML. If you
are selling a product with resell rights you probably can use
the sales page that came with it.
Selling digital information products on the Internet is one of
the quickest, easiest, and most cost efficient ways to start an
Internet business. You can be a very successful infopreneur with
it. Once you have done it one time you can do it over and over,
learning and becoming an even more successful infopreneur each
time.