TELL ME YOUR WHAT AND WHY -- AND I'LL SHOW YOU HOW
TELL ME YOUR WHAT AND WHY-- AND I'LL SHOW YOU HOW By Charles
Lalonde In the Internet Marketing and Home-Based Business
community, there is no shortage of credible experts who will
teach you HOW to build a financially successful business. Why
then is the percentage of people who take these courses and who
actually go on to build a financially successful business so
low? A clue for the answer to this disturbing fact can be found
in a quote by Mark Twain: "I can teach anybody how to get what
they want out of life. The problem is I can't find anybody who
can tell me what they want." My experience with thousands of
entrepreneurial and sales individuals has verified the truth of
this statement. For example, while teaching a course (at a large
College) for people who had chosen to start their own business,
there were very few who could tell you specifically, and with
passion, WHAT they wanted from their business and WHY they
wanted it! You might be saying at this point, I know exactly
WHAT I want from my business-success and lots of money. This
sounds reasonable enough...who doesn't want to be successful and
make a lot of money? The problem is these desires are too
nebulous and they lack a meaningful purpose to keep you
motivated through challenging times. If you doubt this
statement, listen to what Albert E. N. Gray, author of "The
Common Denominator Of Success", says on this subject: "Many men
with whom I have discussed this common denominator of success
have said at this point, "But I have a family to support and I
have to have a living for my family and myself. Isn't that
enough of purpose?" No, it isn't. It isn't because its not a
strong enough of a purpose to make you form the habit of doing
the things you don't like to do. For the very simple reason that
it is easier to adjust ourselves to the hardships of a poor
living than it is to adjust ourselves to the hardships of making
a better one. If you doubt me, just think of all the things you
are willing to go without in order to avoid doing the things you
don't like to do. All of which seems to prove that the strength,
which holds you to your purpose is not your own strength but the
strength of the purpose itself." I find that most people have a
difficult time defining their WHAT and WHY correctly. When doing
this, you need to be very specific and focused. For example, you
may define your WHAT and WHY this way: "I want to be a
millionaire (the WHAT) so that I can help disadvantaged children
reach their true potential (the WHY)." This is good, but may I
suggest something even more powerful: "I want to have a million
dollars in cash (the WHAT) so that I can open a self-development
center and help disadvantaged children reach their true
potential (the WHY)." It's very important for the WHAT to be
specific. In our first example, if you become a millionaire in
assets like land, you won't have the cash for your project to
help children. Furthermore, the WHY must also be specific
because it's the WHY, not the WHAT, that motivates you to
succeed. The following steps are recommended to establish your
WHAT and WHY for success: 1. Make a list of everything you want,
and then prioritize your list until you have narrowed it down to
the top five most important. 2. Now, write out in detail WHY you
want these five things that you have identified as your WHAT. 3.
Next, carefully analyze which one of these five things you want
the most. Remember, you must passionately want this one thing,
or it will not have the power to motivate you. 4. Finally,
determine HOW you will achieve it and what training you will
need to succeed. A quote by Albert E.N. Gray will provide you
with a final thought on this subject: "But as long as you live,
don't ever forget that while you may succeed beyond your fondest
hopes and your greatest expectations, you will never succeed
beyond the purpose to which you are willing to surrender.
Furthermore, your surrender will not be complete until you have
formed the habit of doing the things that failures don't like to
do." ___________________________________________________________