What Your Customers Absolutely Must Know About Your Business
What Your Customers Absolutely Must Know About Your Business
No matter how small or new your home business, it is never too
soon to start thinking about your brand image.
Brand image?
You may think that brand image is something that matters for
consumer products like Coke or Chevrolet. What does it have to
do with a small -- maybe one person -- real world or internet
business operating off a kitchen table or out of a spare bedroom?
Pretty much everything.
About the time my brothers and I hit high school, my mother came
up with a new catch phrase.