What Your Customers Absolutely Must Know About Your Business

What Your Customers Absolutely Must Know About Your Business No matter how small or new your home business, it is never too soon to start thinking about your brand image. Brand image? You may think that brand image is something that matters for consumer products like Coke or Chevrolet. What does it have to do with a small -- maybe one person -- real world or internet business operating off a kitchen table or out of a spare bedroom? Pretty much everything. About the time my brothers and I hit high school, my mother came up with a new catch phrase.