Success With Style
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Success With Style
By Stephen Bucaro
People who dress frumpy at work may be more comfortable, but
they end up working for those who dress with style. People like
to dress with style because it makes them feel good. When people
feel good, they do better work and interact more powerfully with
other people.
Unfortunately, style is difficult to find in today's look- alike
manufactured world. Have you ever shopped for clothing or
accessories and found something that you might have purchased if
only the design was just a little different? If you have an eye
for style, you can profit from the demand for stylish clothing
and accessories.
Jill Edwards started out as a lab technician at a clam farm. One
day she decided to use her mother's sewing machine to make
handbags to give as gifts. Today she sells her limited edition
handbags on the Web for between $80.00 and $130.00. visit
http://www.lauraslids.com and click on the "Collections" menu to
see Jill's designs. When you order, Jill handcrafts a bag
specifically for you.
Laura Lynch feels that the pinnacle of style in women's hats was
during the period between 1920 and 1940. She bases her hat
designs on the styles of that period. Visit
http://jilledesigns.com and click on the "Gallery" menu to view
the stylish hats Laura sells for over $100.00. Click on the
"Materials" menu to learn how Laura constructs her hats.
Rachel Park had the foresight to see that the time had come to
create something a bit off the beaten path for the male
population. In June 2001 she opened her own unique on-line neck
wear boutique. Visit http://rachelpark.com to see the ties
Rachel sells for between $15.00 and $40.00.
Tips for a handcrafted clothing and accessories Web site:
1. Don't think this business is for women only. Remember, some
of the top fashion designers in the world are men.
2. Even though you charge a premium price for handcrafted
products, does not mean you can't use templates and fixtures to
help automate the construction process.
3. Choosing a product for your business is only the first step.
You also need to create (or hire someone to create) an
attractive and functional Web site, and promote that Web site.
Your Web site should not be just a catalog of your products. You
also need to provide good content, like Rachel's information
that lets men choose a tie by shirt color, and step-by-step
instructions on how to tie a tie. Good content is "food" for
search engines.
Style is a rare commodity in todays look-alike manufactured
world. You can help people dress and feel good by providing them
with custom designed and crafted clothing and accessories. In
meeting the demand for style, you can make the kind of profit
that lets you live in style.
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