Be a Web Site Reviewer
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---------------------------------------------------------- Be a
Web Site Reviewer
By Stephen Bucaro
I don't have to tell you that there are millions of sites on the
Web that - to be blunt - stink! The owners of these sites either
don't have the time or skill to fix them, or they don‘t
understand why their site is not working. They are losing money,
and they don't know what to do. Ah - an opportunity!
You can be a Web Site Reviewer. Contact the owner of a poorly
designed Web site, and offer to analyze it and provide a
detailed report of problems and suggested improvements. This
will improve the effectiveness and increase the revenue from the
Web site.
The fees charged for this service range from free, to over
$10,000 depending upon the size of the Web site. You could
review a Web site for free, if you also just happen to provide
the services required to fix the reported problems, and you
expected to profit from that.
You could form partnerships with Web designers and programmers,
and let them handle some parts of the job. They could implement
solutions, or they could even assist in the initial review. Use
a checklist to review a Web site. For each item in the checklist
write your findings in a report. Report the good features of the
site as well as the bad. State the problems you find in a
factual, non-critical manner. Below is an example checklist.
[] The site's objectives [] Target audience [] Branding features
[] Navigation [] Bad links [] Load time [] Browser compatibility
[] "Above the fold" interest [] Readability - color clash, font,
layout [] Poorly written copy [] Typos and misspelled words []
Forms don't work [] Trust features. [] Provisions to accept
feedback [] Reason for repeat visits
One warning note: Don't make a free review offer to a contractor
that designed the site. First, you will be insulting their work,
and second, they will fix the problems themselves, and charge
the owner. Try to contact the owner of the Web site, not someone
who had been hired to design it.
Remember, a large part of your work will be marketing. Contact
the owners of web sites to inform them of the benefits they will
receive as a result of your analysis. The more of an emotional
slant you can put on the benefits, the better. Don't expect them
to buy on the first contact.
Here are a few examples of people/companies profiting by
reviewing Web sites: http://www.mysitestinks.com
http://eons.com/_Web_Site_Review.asp
http://internetsuccesscoach.com/webfix.html
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maintain your computer and use it more effectively to design a
Web site and make money on the Web visit
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