Effective Promotion With the Use of Signatures
Article submitted by http://www.Allfreelancework.com - 1000s of
freelance jobs, articles, and resources.
Are you looking for an inexpensive way to promote your
freelancing business? The email signature is a very powerful and
reliable method of marketing your services . and FREE! Not only
would I recommend the use of signatures, I am telling you that
signatures are vital to the growth of your business.
What is a signature?
A signature is a few lines of text that are automatically added
to the end of every outgoing email by your mail program (for ex.
Outlook Express, Netscape Messenger, etc.). Email signatures can
normally be set up in your email program very easily. Browse
around your email program's menu bar to find out how to set up
your signature or just look at the help files in order to figure
it out. If your email program doesn't have a signature option
available, try keeping your signatures in a text file and then
cut and paste them into emails. This is less convenient, but
another option non-the-less.
How can a signature help promote my business?
Consider all of the emails that you send out daily. You could
harness the marketing power of email by adding information about
your services to the end of each email. If even just one person
remembers that John Doe is a web designer when they need a web
site designed, John has gotten his name out there successfully.
For ex:
EX#1: John Doe (JohnDoe@deezin.com) Inexpensive Web Design
http://www.deezin.com/
How do I effectively use a signature?
1. Include your full name and email address (to make clickable
use mailto: before email address)
2. Include your url (if you have a web site)
3. Brief description of your services
4. Use several different signatures - you will never know if
your signature is working to its full potential if you don't
test a few signatures out. Test out a signature for a few weeks
and then try something different. Eventually after tweaking it
for a while, you will find the perfect signature for your
business. You should also try using a different signature for
different situations. For example, if you want to stress
inexpensive to an individual that has a tight budget and then
stress talented to another person.this is a good strategy.
Make sure to keep your signatures brief. I cannot stress this
enough. Take this following example:
EX#2: John Doe (JohnDoe@deezin.com) You looking for an
inexpensive web designer? Look no further.I work cheap.and I'm
good! http://www.deezin.com/
In the above example there is way too much text to sift thru.
Noone will see your message, and your signature won't be
effective. However with EX#1, you can't help but see
"Inexpensive Web Design", the reason for this is because the
signature is short and to the point.
There is no other marketing technique that is as easy as
utilizing signatures. Signatures are included in all of your
emails without you even having to think about it. Taking
advantage of signatures is essential and necessary. Good Luck!
Article submitted by http://www.Allfreelancework.com - 1000s of
freelance jobs, articles, and resources.