The Alchemist's Dream Discovered on the Web
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Alchemist's Dream Discovered on the Web
By Stephen Bucaro
Two hundred years ago, the alchemists dreamed about finding
something that they could turn into gold. Today that something
has been discovered on the Web. It's traffic. Every marketer
knows that sales is a numbers game. The more eyes you put your
offer in front of, the more sales you make. But how do you get
traffic?
On the Web there is one thing that draws people like moths to a
bug zapper. It's free information. The juciest free information
is that which can be downloaded. When you download information,
you don't have to worry about it moving or disappearing like
what frequently happens on the Web. You don't have to be online
to read the information. You take possession of it.
Writing your own ebook to offer as a free download will draw
considerable traffic to your Web site. But I'm not talking about
writing an ebook, and I'm not talking about "considerable"
traffic. I'm talking about an explosion of traffic.
There are thousands of ebooks available on the web that give you
free distribution rights. I propose that you create a free ebook
directory.
How does a free ebook directory turn traffic into gold? Here are
just a few ideas:
1. Sell affiliate products or services. 2. Sell general
advertising. 3. Publish a newsletter. 4. Sell ebook promotion.
Here's how to create your ebook directory:
- Put an ebook submission form on your Web site. Ebook
publishers will provide information about their ebook and the
URL to download the ebook. You don't really need a CGI form. You
can use an email submission form. (see "Submit Forms Without
CGI" in the bucarotechelp.com Web Design section.) This means
you can put your directory on a free host.
- Don't host any ebooks on your website. When a publisher
submits an ebook URL, you should download a copy. Make sure the
download URL works and that the ebook is not just advertising, a
scam, or worse yet - pornography. You have to accept a certain
amount of advertising in an ebook. After all, that's the purpose
of offering a free ebook.
- You don't really need a database. Create a section of your Web
site for each "category" of ebook. Cut and paste the information
you are sent into a page in the appropriate category section.
Put only five ebook descriptions per page. Link the pages of
each category together.
- The reason you put only five ebook descriptions per page is
because on each page you will also put affiliate advertising or
general advertising. As visitors browse through the free ebook
directory pages, you want to present a good amount of
advertising to them.
- Use the front page of your Web site to feature ebooks from
publishers who are willing to pay $10 per month for that extra
service. If many publishers inquire about featuring their ebook,
you can devise other special feature methods, such as search
engine positioning.
Free ebook publishers are always looking for directories to
submit their ebooks to. The more ebooks you have listed, the
more traffic you will receive. It's a very symbiontic
relationship. This is a Web business you can start with very
little risk. You can start with a free Web host, get free hit
counters, and a free search engine. Yet, the potential income
from a free ebook directory could be considerable.
Only a few good ebook directories exist on the Web. Below are
examples of good ebook directories:
http://www.ebookdirectory.com http://www.ebookpalace.com
http://free-ebooks.net
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