Basics of Publishing Your Own Newsletter

Publishing your own newsletter is one of the greatest ways to keep in touch with your visitors. The basic idea is that once you have taken the time and/or money to direct a person to your website, you want to get their name and email address so that you can keep in contact with them. Marketing experts agree that it takes an average of seven exposures to an offer before they buy. Without a net to catch email addresses many surfers will soon find there way to another one of the millions of sites on the web, leaving it up to them to remember to come back. Getting them to sign up for your newsletter puts you more in control of further contact. Sending newsletters through the mail can cost hundreds or thousands of dollars. Sending a newsletter over email, however, is easy, and costs virtually nothing. You can keep in contact with your list as often as you want if you give them valuable information. Remember to give something in return for their time spent reading your mailing. Getting Your Mailing List Setup You can start adding an email snare to your website almost immediately. Here are the things that you need to set up 1. List Manager You can pick either a paid service or free service to mail your list. Host4Proft Hosting - As part of the hosting package, which you need anyway, they also have an easy setup for sending newsletters. It's inexpensive too. Coollist.com offers an easy to use service that costs nothing but the inclusion of an ad.