Basics of Publishing Your Own Newsletter
Publishing your own newsletter is one of the greatest ways to
keep in touch with your visitors. The basic idea is that once
you have taken the time and/or money to direct a person to your
website, you want to get their name and email address so that
you can keep in contact with them.
Marketing experts agree that it takes an average of seven
exposures to an offer before they buy. Without a net to catch
email addresses many surfers will soon find there way to another
one of the millions of sites on the web, leaving it up to them
to remember to come back. Getting them to sign up for your
newsletter puts you more in control of further contact.
Sending newsletters through the mail can cost hundreds or
thousands of dollars. Sending a newsletter over email, however,
is easy, and costs virtually nothing. You can keep in contact
with your list as often as you want if you give them valuable
information. Remember to give something in return for their time
spent reading your mailing.
Getting Your Mailing List Setup
You can start adding an email snare to your website almost
immediately. Here are the things that you need to set up
1. List Manager
You can pick either a paid service or free service to mail your
list.
Host4Proft Hosting - As part of the hosting package, which you
need anyway, they also have an easy setup for sending
newsletters. It's inexpensive too.
Coollist.com offers an easy to use service that costs nothing
but the inclusion of an ad.