Email Marketing Basics
Email marketing is one of the best techniques that you can
learn. Nothing tops it in its ability to stay in contact with
your customer base. It's also remarkable cheap for the results
you get if you do it right. Here are the basics of three kinds
of email marketing.
Spam/Unsolicited Email There really is not much to say except
"don't do it." Spam is becoming increasingly looked down on by
customers and Internet service providers alike. The response
rates are very low and ISP's will shut you down without notice.
There are other ways to promote your business, so let's take a
look at more effective email marketing techniques.
Ezine Advertising
Ezine advertising is a very effective and easy to use method of
email marketing. First you need to find an ezine to advertise
with. An ezine that is related or complimentary to your site and
products works best.
Directoryofezines.com offers a large, searchable database of
ezines for a small yearly membership fee. You can also use
www.ezinehub.com for free to find an ezine that relates to your
site.
After you have found a promising ezine, you should subscribe to
it to see the quality of the newsletter. A great rule to
remember: If you like the newsletter, then you probably aren't
alone. Newsletters with great content have a more attentive
reader base, which is also the type of reader base that you want
your ads to be sent to.
You should remember that your ads are just the beginning of the
process. Don't send your click-throughs to the same page
regardless of your ad, especially if you have multiple products.
If your advertisement is for just one of your products, send the
visitors to the product introduction page, not your home page.
Newsletters
If you already have a website up, you can ask visitors for their
email addresses. You can send them content filled newsletters,
tips of the week, or even just fill them in on the latest deals
on your products. This is easy to implement and doesn't take
much time once it is set up.
TIP! You should format your messages in a plain text program
such as Notepad. Your lines should all be 65 characters or less
with a hard return at the end of the lines. This will make sure
that your message is all one block like you intend it to be.
Many email programs will not display the word wrap correctly. If
you rely on it, it will leave your lines ending at unforeseen
places.
More on publishing your own newsletter at:
www.redlionbooks.com/1emailmark/nwsltrpublish21.htm
Those are just the basics, but be sure to look into email
marketing. It can greatly benefit any online business
immediately.
Best of luck to you,
JC Anderl http://www.Redlionbooks.com, JC@Redlionbooks.com
Visit my site or email me if you have any questions about
marketing or website promotion.