Create More Contacts By Varying Your Promotion Methods
Most likely, you are restricting the growth of your business by
unknowingly restricting how you promote it.
So many in network marketing promote their opportunity in a very
limited fashion. They approach others with the idea of working
from home or owning their own business.
But is that really the only way you can market?
Now, eventually to sign someone up under you, that subject is
going to have to come up. But still, there are many other ways
you can lead in with people to start with.
PRODUCTS
I've always maintained that people should not join companies if
they don't believe in the products they will be selling. As
well, if you are not using your company's products yourself, how
do you expect to sell them to your downline?
With that in mind, why not attract more people to your business
opportunity simply by first introducing them to your products? A
happy customer makes a natural prospect for the business
opportunity. Plus, this method can increase your own personal
product sales and encourage even those who choose not to join in
your business to refer others they know to you.
YOU'RE TESTIMONY
Another way to bring up your business opportunity is to simply
talk about what the company or it's products have done for you.
Don't start out with a business proposition when talking to
prospects, but rather pique their interest by first relating
personal stories of how you have benefited.
Is there a product you use personally that has enriched your
life? Let them know. People recommend products to each other all
the time. This is a natural and non-threatening way to start a
conversation about your company.
As well, you can talk about how you've benefited from having
your own business. Has it made you extra money? Given you more
options? More freedom? Or allowed you or your spouse to quit a
regular job?
People are much more willing to listen to personally related
real benefits than a sales pitch. Once you've interested them
with what your company has done for you, then you can suggest
how it could do the same for them.
OTHER'S SUCCESS STORIES OR TESTIMONIES
Most likely there are others in your company that have
intriguing success stories. Everyone likes to hear about regular
people making it big as it gives them hope of doing the same.
Are there stories you can tell to solicit interest in your
company? Can you then relate them to how you are doing AND how
your prospect has the same potential?
You will need to put everything on a personal level for your
prospect in order to be effective, but often other's success
stories can generate an initial interest you can then build upon.
Using other's personal product or business testimonies can be
effective as well. It lends more credibility to what you are
saying if you have other people's words backing it up.
INDUSTRY POTENTIAL
Think about the business you are in. Is there something exciting
about your industry or market that will interest people? Is it
experiencing rapid growth? Does it have long term profit
potential? If you can relate WHY the market you are in is a
great investment for the future, wouldn't that interest people
looking to take care of their own future?
THE BUSINESS OPPORTUNITY
Finally, you can directly use your business opportunity to
interest some people. However, realize that depending on what
group of people you are talking to, many have already heard too
many generalized 'work from home' offers as it is.
With so many companies offering the same work from home clich