BEYOND EBOOKS - 10 Powerful Alternative Infoproduct Formats Part
2 of 2
Continuing where we left off in the first part of our goal of
differentiating how you deliver your information to get more
sales at higher profits.
Here is the last 5 alteratives to eBooks that will put more
money in your pockets.
6. Audio Interviews
One of the key disadvantages of eBooks, newsletter, special
reports, etc... is that they are non-interactive. Many people
learn better by hearing examples, discovering information in an
interactive setting. Get someone to interview you about your
topic and record it. You can record the interview over the
phone, in person or by using a third-party conference service.
Once again, you can offer your information via recorded
interview for a premium over what you would charge in eBook
format.
7. For-pay Newsletter
If you have experience, knowledge, contacts, or any other
constant value you can add to a specific target market, then a
for-pay newsletter can be an excellent source of income. Many
established newsletter publishers - even those with just a few
thousand subscribers, are converting to a beefier "for-pay"
model. Even if they only convert 500 to subscribers at $47/year,
that's $23,500 revenue PLUS the ability to market products to
that group AND collect renewals over the years. One example of a
top quality, for-pay newsletter is Jonathan Mizel's
http://www.infoproductcreator.com/part/mizel.html
8. Pay Members-Only Web Site
An alternative to a "for pay" newsletter is a "for pay" private
website. Here you can provide various forms of content and
services to your customers in exchange for a monthly, quarterly
or yearly membership fee. What would you provide as content?
Here are some examples:
Articles you write, results of research you conduct
periodically, survey results, news updates from various sources,
case studies or success stories, interviews, digital audio
files, private newsletter, private discussion board or
networking board, quality products at a discount or free,
discounted services you provide through joint venture
partnerships, etc... One of the best membership sites I have
come across on the topic of online marketing is Terry Dean's
Netbreakthrough's site found at:
http://www.infoproductcreator.com/part/net.html
9. Seminars
Your topic may lend itself to conducting bi-weekly or monthly
seminars to local audiences. Perhaps you have tips on how to
purchase a new home - you could run tareted ads or partner with
builders in your area to run a bi-weekly seminar in a rented
room. Maybe you were a manager of customer service in the travel
industry - you could develop a seminar on top-rated customer
support tips for the travel industry and market these to hotel
operators, as well as other tourist companies. Online seminars
are hot, but don't underestimate the power of personal seminars
to both make immediate income as well as gather high-quality
leads for other products or services you offer.
10 Product Bundles
Bundle different product formats to add even more value to your
offering without increase the cost. For instance, say you have
written an eBook on travelling to your favorite city. Translate
that into an audio product or audio interview by simply talking
into a microphone into your computer or via telephone recorded
into your computer and capture that via a relatively inexpensive
recording software such as n-tracks (shareware). Where your
eBook may only sell at $17-$27, the bundled product may get you
$47-$67 or more...with very little added cost. Bundling can be a
highly effective technique to squeeze 3-4 times more profit out
of your content.
If you are considering developing your own eBook on a specific
topic, then consider these other options first. If you already
have your own eBook, then consider these other options to pull
additional profit from your content.
Turn your information product development business into multiple
streams of income. That's truly making a PROFIT from your
knowledge.