BEYOND EBOOKS - 10 Powerful Alternative Infoproduct Formats Part
1 of 2
here are literally hundreds of new information-based eBooks
being released every day.
Is the market saturated? Do you stand a chance? How do you make
your product stand out from the crowd?
No doubt, there is still very good money to be made with eBooks.
But, it is getting more difficult to stand out from the crowd.
You have a topic, you have the knowledge, you know that people
will want to buy what you have for them, so how do you get to
them?
The answer, alter your format. There are many different
information products you can use to package your knowledge. Even
better...
Many of these can be far more profitable than the oft- used
eBook.
Here are 10 alternatives to eBooks you can use to sell your
knowledge - 5 in the first part, and 5 more in the next part.
1. Special Reports
Highly focused documents used to address one specific topic.
Provide readers with essential information they want or need
right away. Range from a few pages to 20 pages or more.
Typically sell in the range of $5 to $25 or more depending on
value of the information.
2. Booklets
Similar to special reports, but generally sold as tangible
products (paper and ink). Same price and page range as special
reports - with added benefit of expanding markets to offline as
well as online customers.
3. E-course
We have just started to see use of electronic courses on the
internet. Many are still offered for free to draw prospects to
product sites or for online branding purposes. However, there is
no reason why a detailed 6 or 7-part e-course could not be sold
for $20-$30 - similar content to an eBook, but delivered in
parts right to the inbox of your customers.
4. Teleseminar
30-minute to 2-hour, or in some cases longer, seminars that you
charge to provide customers your knowledge on particular topics.
Range in price from free to several hundred dollars.
Teleseminars have the added option of recording the session,
providing you with an audio product you can market. Often you
can get 30-40 or more subscribers to pay $20-$40 each for the
telesminar, then charge something similar for the audio product
to a much wider market later on.
5. Audio Version of your eBook
Many people now have tons of eBooks on their computers that
they have not, and probably will not ever look at. Given our
busy lifestyles, recording your information into your PC or
recording device and converting it to .wav, real audio or mp3
format give your customers the ability to take your information
with them "on the run" Often you will get from 25% to 50% more
for an audio version of your product over an eBook.