"It Costs More to Spend Less"
Almost everyone starts a home business so they can EARN money.
Often, finances are tight and the temptation is to spend as
little money as possible to get your business off the ground.
While it's a good idea to get rid of unnecessary expenses, to
build a PROFITABLE business there are certain essential items in
which you MUST invest...
=> The cost of remaining active in your program.
This is the minumum monthly investment you must make to remain
eligible for commissions. It makes no sense to work a business
if you are not eligible to receive payment for the work you do.
=> The cost of any tools you need to work your business.
This includes long distance phone calls, autoresponders,
postage, etc. If you don't spend money on the tools you need to
work your business, you won't be able to perform necessary tasks
and your business will come to a halt.
=> The cost for advertising.
Advertising is ESSENTIAL to building any type of business. If
you don't advertise, nobody will know your product or service
exists, and you will never earn a profit.
Okay, so you agree that what I've said so far makes sense
but...this month money is really tight. You are thinking "What
harm can it do to skip one month of advertising? I'll save some
money, and next month I'll start advertising again."
This type of thinking can KILL your business! Let me give you an
example from one of the programs in which I am involved:
Monthly Program Cost: $ 60 Monthly Tools Cost: $ 25 Monthly
Advertising Cost: $150 TOTAL MONTLY COST: $235
With this program, within 6 months people are at the point where
all their monthly costs are covered and they are earning a
profit...IF they invest $235 as outlined above EVERY month.
Total Cost after 6 Months: $1410
Now, let's see what happens when money gets tight and a person
decides to skip a month of advertising...but, first, let's be
honest. Every person who skips a month of advertising when
things get tight, does it more than once. In fact, it becomes a
pattern: money is tight - skip advertising this month.
So, let's say, this person has advertised three months out of
six. After six months, they will have spent a total of $960 -- a
savings of $450. But WAIT -- they're not even breaking even with
their expenses yet!
So, they work another six months and, again, they advertise
three months out of six. They spend another $960 and finally get
into profit.
However, they have now spent $1920 to get into profit ($510 more
than they would have spent if they hadn't "saved" money on
advertising)...
AND
...they have lost SIX MONTHS of PROFITS they could have been
earning!
I think you'll agree, this is getting EXPENSIVE!!
And this example is for a LOW-COST program -- just think how
much extra money you would spend if you were working a program
that cost $165 each month instead of $60 to remain eligible for
commissions, and you decided to "save" money on advertising.
I don't know about you, but I would rather spend the money up
front, invest in my business, and get into profit as quickly as
possible so I can maximize the time I am EARNING the money I got
into business to make.