"It Costs More to Spend Less"

Almost everyone starts a home business so they can EARN money. Often, finances are tight and the temptation is to spend as little money as possible to get your business off the ground. While it's a good idea to get rid of unnecessary expenses, to build a PROFITABLE business there are certain essential items in which you MUST invest... => The cost of remaining active in your program. This is the minumum monthly investment you must make to remain eligible for commissions. It makes no sense to work a business if you are not eligible to receive payment for the work you do. => The cost of any tools you need to work your business. This includes long distance phone calls, autoresponders, postage, etc. If you don't spend money on the tools you need to work your business, you won't be able to perform necessary tasks and your business will come to a halt. => The cost for advertising. Advertising is ESSENTIAL to building any type of business. If you don't advertise, nobody will know your product or service exists, and you will never earn a profit. Okay, so you agree that what I've said so far makes sense but...this month money is really tight. You are thinking "What harm can it do to skip one month of advertising? I'll save some money, and next month I'll start advertising again." This type of thinking can KILL your business! Let me give you an example from one of the programs in which I am involved: Monthly Program Cost: $ 60 Monthly Tools Cost: $ 25 Monthly Advertising Cost: $150 TOTAL MONTLY COST: $235 With this program, within 6 months people are at the point where all their monthly costs are covered and they are earning a profit...IF they invest $235 as outlined above EVERY month. Total Cost after 6 Months: $1410 Now, let's see what happens when money gets tight and a person decides to skip a month of advertising...but, first, let's be honest. Every person who skips a month of advertising when things get tight, does it more than once. In fact, it becomes a pattern: money is tight - skip advertising this month. So, let's say, this person has advertised three months out of six. After six months, they will have spent a total of $960 -- a savings of $450. But WAIT -- they're not even breaking even with their expenses yet! So, they work another six months and, again, they advertise three months out of six. They spend another $960 and finally get into profit. However, they have now spent $1920 to get into profit ($510 more than they would have spent if they hadn't "saved" money on advertising)... AND ...they have lost SIX MONTHS of PROFITS they could have been earning! I think you'll agree, this is getting EXPENSIVE!! And this example is for a LOW-COST program -- just think how much extra money you would spend if you were working a program that cost $165 each month instead of $60 to remain eligible for commissions, and you decided to "save" money on advertising. I don't know about you, but I would rather spend the money up front, invest in my business, and get into profit as quickly as possible so I can maximize the time I am EARNING the money I got into business to make.