Love Those Pots And Pans
Last week I told you that Getty's number one rule for getting
rich was to be self employed.
His second rule was that you must have a working knowledge of
your business when you start and continue to increase your
knowledge of it as you go along.
There's a story the president of our college used to tell that
illustrates that point.
Dr. Sid would get up and lecture about making money in college
by going door to door selling pots and pans.
When he first started out, he would him and haw and get
flustered. He'd spend days on end knocking on doors and not make
a sale.
One day when he was ready to give up and throw in the towel, he
started reading the company literature about the products.
As he began reading, he started to get excited. He learned
everything there was to know about those pots and pans.
He learned how well they were crafted and how superior they were
over the store bought brands.
The next time he went knocking on doors, he knew so much about
the pots and pans, that his enthusiasm was contagious.
There wasn't a question a customer could ask, that he couldn't
answer.
His sales went through the roof.
He knew those pots and pans inside out. He loved those pots and
pans.
Do you study the products or services you're selling?
Probably not.
You join affiliate programs. Send out a few ads and pop a link
on your site?
How do you expect your customers to get excited, if you aren't?
You have to learn, if you want to earn. You better feed your
head, if you want to carry it on your hip.
Start learning everything there is to know about what you're
selling. Get excited.
So what if there are 1,000 marketers promoting the same product.
90% of them are just sending out ads and pasting links on their
site.
Go the extra mile and know your products.
You'll be head and shoulders above your competition. Learn to
love those pots and pans.