How To Get Repeat Business
A concern for many of the participants in the survey results was
repeat business. One of the best ways to get repeat business is
to outline what makes YOU want to do business with someone else
again, and apply these same questions to your own business. Ask
yourself the following: Were you clear as to what you wanted or
needed? Were all your needs meet based on what you told the
business you wanted or needed? Were they courteous, friendly?
Did you get what you needed in a timely manner? Did they
follow-up with you (to see if you were happy with their product
or service)? Did you respond to a follow-up?
The kind of questions are going to depend on the business or
service offered. For example, when we finish a lease purchase
deal we send final letters to both the tenant/buyer and the
seller, and tell them it was a pleasure doing business with
them, we wish them the best, and we would appreciate a short
note if they were happy with our services. We include a self
addressed stamped envelope for their convenience, and ask them
if they know of anyone that could use our services.
For those of you that sell products, follow-up with a survey,
letter or telephone call to find out how the product is working
for them, do they have any questions. Are you providing support
for this product, if so, this is a great time to go over the
support you provide, and other products you offer which your
customer might need in the future. Be sure to send your customer
updates on this product and others that might be appropriate.
For those of you that say in Creative Real Estate once the deal
is done it's done. Yes, it is if you are acting as an investor
only. However, our credo is if you approach Creative Real Estate
as a business, and run it as a business, the business will come
to you, rather than you having to keep finding the deals.
Copyright DeFiore Enterprises 2001