Marketing Tips 1
This month we will deal with the issue, Where Can I Get Clients
From? The following tips have come from a wide variety of
sources; some from other successful businesses we know, some
from our Home-Based and Small Business Support Group meetings
and some we've developed by trial and error.
Some of the ways to get clients are: contact previous employers;
mailing lists; cold call your target market; attend group
meetings and seminars for your target market (conventions for
doctors, lawyers; computer seminars); attend local Chamber of
Commerce meetings; join groups related to your target market; if
your target market uses a specific system, for example
accountants use the SafeGuard system, contact them and tell them
that you are available to teach them how to use the system or
you can do it for them. Knock on doors and call others in your
line of business for overload work, or clients they have trouble
working with. Send surveys to your clients. This will also help
you to obtain testimonials. Do a general survey of your target
market. This will give you better leads. For example, for my
classes, I have a survey I use that contains, what type of
equipment is being used, what type of programs they are using,
and whether or not they do desk top publishing in-house. This
survey gives me the name, address, and phone number of the
person to send my class listings to, in addition, to determining
whether or not they are a desk top publishing prospect.
Copyright DeFiore Enterprises 2000