Guidelines For Choosing A Guru, Coach Or Mentor
The following tips are meant as a guide for those of you who
wish to enter into a coaching or mentoring relationship with a
Guru, Coach or Mentor.
1. If you are not going to work with the individual you are
paying, don't do it. You need to work with the individual who's
charging you, so you can have accountability from him/her.
2. Take a very close look at the cost/benefit ratio of the
relationship. Is similar information or help available at a
lower cost or from other sources. Please understand that most of
the information needed to succeed in Creative Real Estate or
Home-Based Businesses is available for free if you have the time
and ability to research it yourself.
3. Be very careful of those who claim to have secret or
proprietary ways of doing business. The dictionary defines
proprietary as made and sold by one with the sole right to do
so; exclusively owned; private; benefiting an owner; owned by a
private individual or corporation under a trademark or patent.
Now ask yourself, does anyone in the field of Creative Real
Estate own an exclusive method of doing business. The answer is
no. It is just marketing hype designed to entice someone into
parting with his/her money.
Most of the methods for finding, acquiring, renting, selling,
optioning property have been around for years. Can someone bring
a slightly different twist to these methods, yes; but this is
hardly proprietary.
Take Lease Options, people have been doing options for well over
one half of a century. There is nothing new about sandwich
leases, assignments, etc.
Wouldn't you think that if someone had a proprietary method and
he or she shared that method, that it would no longer be
proprietary. Of course! Once shared, it is no longer exclusively
owned, therefore not proprietary.
Which really leaves the part of the definition about benefiting
the owner. As we have seen, there are truly no proprietary or
secret methods; so who does this claim benefit? Why the one
trying to separate you from your money with this hype.
4. Be careful about long term relationships. Be sure any
contract you sign can be canceled if you are not satisfied with
the service being provided to you. You should be the final
arbitrator of whether or not a relationship is worth your money.
Do not pay for the entire period up front. Many Gurus, Coaches
and Mentors have a non-refundable clause in their contracts. By
paying the entire fee up front, you lose leverage in case of
dissatisfaction with the services provided you.
5. Be sure any material supplied to you and any services to be
provided during the course of the relationship are covered in
detail. Get a listing of what will be covered and the order in
which it will happen. Do not accept generalities or vague
comments like "We'll get to that". Know exactly what you are
paying for.
6. Don't be led on by overly high prices. The most expensive is
not always the best, especially for you. This is one area, where
cost does not equal caring or commitment to your needs. Nor,
does a high price indicate quality. Don't be fooled by the "I'm
worth it" line.
7. Speaking of quality and caring, don't settle for lip service
that someone cares about your future, make them demonstrate it.
Speak to them a number of times. Do they give you the bum's rush
if you can't afford their services right now, or do they take
some time with you. Do you get the sense that they are more
interested in selling you something? If you do, think very
carefully before agreeing to enter any relationship with someone
like this. What makes you think that their underlying attitude
will change with the passing of money.
8. Do they seem to get more benefit from the relationship than
you do? By this we mean, do they ask you to help promote their
activities or products in your marketing material or promotional
material. Do they ask you to do things for them, but are
reluctant to do things to help promote your business? If they
do, these are warning signs that this could well be a one sided
relationship. Don't fall for the line "Well, you'll receive some
back end benefit from this". Remember, you're in business to
promote yourself, not someone else.
9. If your Guru, Coach or Mentor makes a promise to do something
for you, get it in writing, particularly if it has a monetary
consequence to you. By getting it in writing, you avoid any
misunderstandings and you have recourse if he/she does not
follow through.
10. When you speak with your Guru, Coach or Mentor, does he/she
remember the details of your last conversation or do you need to
start at the beginning each time. If you need to start over with
each conversation, this may be a sign that he/she is too busy to
keep track of all the people they are working with. Is this what
you are paying for? The last thing you need, is to feel like a
part on an assembly line. It's common sense that anyone can only
work with so many individuals before the quality starts to
suffer. You may want to ask before you get started, how many
others the person you are considering is currently working with.
11. If your Guru, Coach or Mentor provides material for you, be
sure you understand where and how it can be used in your
business. Get it in writing. Don't depend upon verbal
representations as to its use. You want to be sure that any
material, particularly contracts, can be used in all facets of
your business. If the material can't be used in all facets, what
are the restrictions? Can you live with them? How this material
can be used, may well influence what you are willing to pay. If
you can, try to arrange to examine the material included before
you make a final decision. You want to avoid material that is
more fluff than substance. Understand, most Gurus, Coaches or
Mentors will not mail this material to you first. Unfortunately,
there are too many individuals who would take and copy this
material with no expectation of ever working with someone. If
you don't live in geographic proximity to the person you are
considering, they should at least be able to provide you with a
very detailed Table of Contents and Sub-Headings for their
material. If they are not willing to do that, Pass.
12. Does your Guru, Coach or Mentor give you realistic
suggestions to help you, or are they unfeasible given your
situation. In other words, are the suggestions given within your
financial means to carry out. Will they have an impact on your
bottom line within a reasonable time frame? Do you have the
technical expertise to carry out the suggestions? Or, do you get
the feeling that everyone your Guru, Coach or Mentor works with
receives the same suggestions. Remember, he/she is there to help
support, guide and nurture you. Any suggestions given should
have those principles in mind.
13. If suggestions are made, be sure to get specifics. Don't
accept generalities. If a suggestion is made to write a book, do
a tape set, give a seminar, etc., be sure your Guru, Coach or
Mentor gives you details as to how to do it, if you've never
done something like this. He/she should be able to give you a
step-by-step plan of action to implement these suggestions. If
they can't or won't, this is red flag. After all, you are paying
for their expertise, be sure you receive it.
14. Be careful about references. No one in business is going to
give you the name and telephone number of someone who is
dissatisfied with their service as a reference. So understand
that any references you receive are going to be positive ones.
Also, if the Guru, Coach or Mentor claims to have been doing
this for a years, get a range of people going back over this
time period. See how many of these people are still active. What
type of long range success has this person been able to generate
for the individual he/she has worked with. Don't expect everyone
to still be active, but this will give you some idea as to the
effectiveness of the training provided.
Be especially careful if the prospective Guru, Coach or Mentor
gives you predominately new individuals to call. This is a big
warning sign. Obviously, this last wouldn't apply to someone
relatively new.
15. Most Gurus, Coaches and Mentors will look to sign you up for
one to two years, or longer. One thing most will not tell you,
is that they expect that your calls will diminish over the first
few months. Therefore, you may be paying for service that you
will not need in the long run. Avoid long term contracts if at
all possible. It may be better to pay as you go if you can. The
extra money you save may be better spent on your business.
We hope these guidelines will help you in choosing someone to
work with if you decide that is the best way for you to
accomplish your goals. The bottom line, be very careful before
committing yourself to a long term relationship. A good one can
greatly accelerate your learning; a bad experience can set you
back years, and possibly even kill your dreams.
We wish you the best.
Copyright 2000, DeFiore Enterprises.