Are YOU Finished?
Isn't it great - that awesome feeling of accomplishment you get
when you finish a project. I LOVE it.
For example, creating an ebook. An idea grows into an outline,
and then to (sometimes agonizing) hours of research, writing,
rewriting, editing, and rewriting, compiling and recompiling,
then finally compiling it for the last time, and uploading it to
the server to make it available to the public.
Ah, what a nice feeling.
But, in general, if you're expecting that feeling in
relationship to your Ebusiness, you'd better get ready for an
attitude adjustment.
Too many people are looking for a Business they can put on line
and sit back and reap the rewards. Sorry to burst your bubble,
but the odds of finding that kind of opportunity are pretty slim
- if not non-existent.
It pains me when I see someone investing their money, and
ESPECIALLY their hopes, into one of the millions of the
"make-money-automatically" programs. And trust me, there are
MILLIONS of them, and MILLIONS of people trying to work them.
Creating and managing a REAL Ebusiness is a job that has no end.
It is never complete and ready to set on auto-pilot. "So, what
will I be doing?", you say, "Once my website is complete, can't
I take some satisfaction in that?"
First of all, your website will NEVER be complete. If you have
come to a point where you think it is, you'd better do some
re-thinking. A successful, income-producing website is an
ongoing process. You should always be looking for ways to make
it better, to add content, change content, add new ideas, add
new products, change marketing procedures, and on and on it
goes.
NOTHING works forever. And nothing works alone.
Secondly, if you are doing it right, you'll never finish your
email. A successful Ebusiness means answering loads of email. A
REAL Ebusiness has REAL customers, with REAL needs and problems
and questions. If you are doing something right, you will have
more email than you can handle. ( Besides the SPAM!) People have
questions, suggestions, problems, praises. And you want it all.
Keeping your personal contact alive with your site visitors is
essential to keeping your business successful and growing.
Now, you think you've found or created the perfect product? You
just know this is THE ONE! Get your marketing plan and affiliate
program set up, and sit back and watch the money start rolling
in?
I repeat: NOTHING works forever. And nothing works alone.
You'd better try repeating that sentence to yourself a few
times, also, until it soaks in.
I can't tell you how many times I've let myself believe that we
have FINALLY come up with the product that is going to be IT for
us. Some have done exceptionally well. But none have ever been
the ONE to depend on for the whole enchilada. Just doesn't work
that way. Its a numbers game. Lots of different products, lots
of different marketing methods. Some will work, some will not.
And some you'll give up on too quickly to see them work. Yes, it
takes time and probably money. But would you expect it any other
way in the 'brick and mortar' world? I think not.
I get asked this question all the time: "I want to start an
Ebusiness, but I need money NOW, and don't have any money to
invest. Can you suggest a program?"
Answer? NO.
Fact of life.
And, you can choose to allow this fact to take you in one of two
directions:
1. You can become discouraged, and resign yourself to the the
notion that you can't do it.
2. You can let it motivate you into getting started NOW, so that
you start making income all the sooner.
People have been starting and growing successful entrepreneurial
businesses since the beginning of time. Its too bad that with
the introduction and growth of the Internet, the idea that it
should be easy and free has become so easily accepted.
The internet has presented some really great new opportunities
and avenues for entrepreneurs, but it hasn't changed the simple
fact that it takes hard work, perserverance, and at least SOME
money to make it happen. You'd be surprised how far a little
diligence, and creativity can take you, if you'll just commit to
hanging in.
So, let me ask you ........ are you FINISHED?