Make Your Project A Success!
Most small business people on the Internet are on a budget and
that forces you to be "creative". Either you work on a tight
budget that hampers your activity or you do much of the work
yourself to save from paying others to do it.
That is the nature of the entrepreneur.
Just because you are doing, or want to do, business online does
not change the work involved to create those sales and make
money.
Here are a few points to keep in mind while doing it online:
1. Test Your Ad Copy.
Testing is important and a constant ongoing part of any
marketing plan. You need to test various approaches and be able
to access the results.
The simplest manner to do that is with Auto-Responders.
For a FREE list of some good Auto-Responders that can be used
for online business, send for at:
mailto:freeautoresp@emailexchange.org
You can easily set up a different Auto-Responder for each
different test that you run. For example, if you were to market
software, you could list your Auto-Responders as:
software001@123.com, software002@123.com, etc.
This allows you to test different ad copy, headlines, prices or
whatever and to gauge the results just by viewing the responses
you receive to each approach.
2. Stress Your Strong Points.
A. Product or Service.
Tell your prospect why you are excited about your own product or
service. If you can convey the passion you feel for your own
project, you may excite your prospects to share in your
experience.
B. Focus on the Benefit.
Tell your prospects about the benefits that your product or
service will provide for them. Will it save them money? Time?
Make a list of the benefits and then stress them.
C. Keep it Simple.
Do NOT send out a ten (10) page email trying to sell your
product or service. Keep it simple and to the point. You should
be able to excite and entice your prospects with a simple five
(5) line ad.
3. Study Your Competition.
Study the ads and web site of your competition.
What might work great for your competitor, may very well be
completely wrong for your own project. But just the act of
research and study of your competition may very well spur you
onto new ideas and projects.
Following these few hints can increase your traffic, response
rates and even your sales!
Make your project a personal extension of what you need to
accomplish with it.
Set aside a consistent amount of time that you can afford to
invest daily.
And, test, test, test until you find just the right combination
of elements to make your project a HUGE success.