DON'T ABANDON WHAT WORKS
When I went grocery shopping last week, I picked up a package of
Grillers, a soy protein product, made by Morning Star Farm,
which I haven't done for a while.
I had eaten Grillers for years and had really enjoyed the taste.
Then one day, as I pulled the package out of the freezer, I saw
that Morning Star Farm had "improved" the taste of Grillers. Let
me tell you. They did NOT improve the taste, at least not
according to my taste buds. So I stopped buying the product.
What made me buy the product again? Morning Star Farm had
printed in big bold letters on the packaging, "Original
Grillers." So I tried it. And, yes, it was back to the product I
had loved for so long.
As I sat there thoroughly enjoying my meal, I thought how silly
of Morning Star Farm to mess with the recipe of Grillers to
"improve" it when they had such a winning product to begin with.
This line of thinking reminded me of Coca-Cola who had the
"brilliant" idea several years ago to change the recipe of Coke
and call it New Coke. That change cost them a lot of customers,
so they quickly regrouped and brought back Classic Coke.
Both Morning Star Farm and Coca-Cola had abandoned the products
that had worked so well for them and made their companies
prosperous. Someone somewhere had come up with the idea that the
classic products needed to be changed. They totally took off the
market that which customers had been purchasing, and brought out
the new and improved versions. They didn't give the customers a
choice.
There is a lot of advice on the internet on how you should run
your business. You'll hear one thing one day about how to
"improve" your products and marketing, and the next day you'll
hear something entirely opposite on how to "improve" your
business. It can be incredibly confusing.
Here's what I suggest:
1) Find out what works and what doesn't work for you, your
company, and your products. Not everything works for everyone
everywhere.
2) Read what comes across your computer screen and see if it
fits in with your business plan and your personality. You know
your own vision and goals better than anyone else does. If what
you read makes sense, it comes from someone you trust, and it
"feels right" for you, then put the advice to work.
3) If something is already working for you, and someone comes
along to tell you how you can "improve" it, make slight changes
and test it if you feel the advice is sound.
Don't fall victim to drastically changing what you are offering
to your loyal customers - the products and services they've come
to expect and enjoy. Don't abandon what's working just for the
sake of "improvement." In the long run it may cost you time,
money, and customers.